Best Questions to Ask When Hiring an SEO Company
When you’re hiring an SEO company, it’s important to ask the right questions. This will help you make the best decision for your business and find the right partner.
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1. Do You Have a Process That Works for Your Industry?
The best SEO agencies know that the way they optimize a website depends on the industry. For example, a financial services firm will have a different set of optimizations than a food retailer or retail shop. The agency you hire should be able to demonstrate its experience in addressing those specific challenges.
2. Do You Have Case Studies From a Variety of Clients?
One of the most effective ways to get a feel for an SEO agency’s skills is by looking at its portfolio. It should include examples of successful projects that were achieved over a long period of time. Ideally, these should be in your industry and should be showing results such as increased traffic, conversions, and revenue growth.
3. What Are a Few of Your Most Successful Clients?
When you’re looking for an SEO agency, the first question you need to ask is “have you worked with businesses like ours?” This will give you a good indication of how they approach their work.
4. How Do You Ensure Success?
This is a crucial question because the right company will be able to show you how well they are at delivering on their promises. If the company you’re interviewing can’t point to any past successes, it’s a sign they may not be right for your business.
5. How do You Track Success?
The right SEO agency will have a clear idea of how they will measure your site’s progress and how they will report it. This means they will be able to provide you with a detailed log of all the changes they have made to your website.
6. What Are Your Processes for Link Building?
Link building is a key part of any search engine optimization strategy. It can help your site build relationships, increase referral business and promote your brand. It can also lead to better rankings.
7. How Up to Date Are You with Google’s Algorithms?
The best SEO companies stay on top of the latest changes and trends in Google’s algorithms. They read Google’s own Webmaster Central Blog and participate in popular SEO forums and conversations. They also conduct their own research to find out what changes could affect the properties they manage.
8. What Are Your Policies & Practices for SEO?
The right SEO company will have a comprehensive strategy that addresses all aspects of search engine optimization. It should include keyword research, on-page optimization, and link building. It should also focus on user intent, not keyword volume.
9. How Do You Measure the Success of Your Campaigns?
The most effective SEO agencies will have a clear set of metrics for ensuring they’re delivering on their promises. This will help them understand what success looks like for you and your business.