Can I Do SEO on My Own?
While you might be tempted to hire an SEO consultant to do the work for you, if you’re a business owner, you probably have other tasks to complete. Although SEO is not rocket science, it’s not easy to learn all of the intricacies. For this reason, you should make sure that you invest the time necessary to learn about the basics. If you don’t want to waste your money on the services of a consultant, learn on-page SEO. There’s also a guide for beginners on how to set up a blog.
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Investing in SEO
When you invest in SEO, you’re building equity in your website and giving it more visibility on Google. Statistics show that 68% of people use search engines to find products and services. In addition, they are more likely to click on links that appear near the top of the SERPs. As a result, having high search engine rankings is crucial for attracting more web traffic. Otherwise, your competition could easily outrank you in the search results.
Hiring an SEO consultant
The biggest difference between hiring an SEO consultant and doing it yourself is that a consultant isn’t bound to one specific set of skills. They may specialize in technical SEO, link building, or algorithm recovery. These experts have experience in your niche and can bring the best ROI to your business. Some consultants tie their clients into 12-month retainers. In addition to their expertise, they are familiar with the latest trends in search engine marketing.
Learning on-page SEO
Setting up a blog for beginners
There are some basic rules to setting up a blog for beginners. Before you even begin writing your blog, choose a niche. A niche is a topic that you are interested in, whether professional or personal. It can even be something that you are passionate about, like learning a new skill. When deciding what niche to create, there are two questions you should ask yourself to get started. First, what are your interests? If you want to create a blog about fitness, health, or parenting, choose something related to your passion.
Choosing between hiring a freelancer and hiring an external team
When comparing the benefits of hiring an SEO company versus an individual freelancer, it is best to keep a few things in mind. While hiring a freelancer may be more affordable, you’ll have less control over the project. For starters, you may not know what to expect. If the SEO company provides a complete package, you’ll be able to track the work of every team member. And the freelancers themselves are likely to be highly capable.