How Does Blogging Help With SEO?
Several factors can improve SEO by blogging. For example, if your blog is older and has plenty of content, historical optimization will boost your ranking in the SERPs. To do this, you should keep updating your older posts and re-publish them in a timely fashion. When site crawlers come across new content on your blog, they will re-index it and make it higher on the SERPs.
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Blog content that answers questions related to your selected keyword
One way to increase the visibility of your blog posts is to include images and videos with the content. These visual elements are more likely to be displayed on the SERPs than on plain text. Adding images to your blog posts with alt text is a good idea as well. Search engines cannot see images like humans, so they need to know what they’re looking at to rank them higher. By including alt text with each image, you’ll ensure that it shows up high in image search results.
Once you’ve chosen the keywords, make sure to incorporate them throughout your content. Try to avoid one-word or short phrases, as they won’t be as effective as long-tail keywords. You can use long-tail keywords like “lawn mowing services”, which have low competition. For example, write articles about lawn mowing, and explain what different situations are covered and how you can help. Lastly, make sure to end each article with a call to action, asking readers to contact your business.
Optimizing the meta description of blog posts
A well-written meta description can be an excellent way to get more traffic and increase your search engine rankings. Unlike the title, it must be short (150 to 280 characters, including spaces) and provide an overview of the contents of the page. You should also be sure to include the keyword(s) in the meta description and avoid using more than one. A good meta description should contain the keyword(s) that will increase the chances of it being found in search results and provide readers with a reason to click on it.
The meta description of your blog post is the first opportunity you have to make a sale, second only to the page title. It’s your opportunity to entice the reader and guide them down your marketing funnel. Unfortunately, Google only lets you write 160 characters in this space, which is not enough to sell your business. Also, your readers are often faced with 10+ search engine results. It’s imperative that your meta description grabs their attention fast and conveys your message.
Using topic tags to optimize blog posts
When you’re writing a blog post, it’s vital to include several topic tags. These tags help the search engines better categorize your content. Most people use topic tags as an easy way to organize their content by category, and they’re particularly useful if you’re a beginner. But be careful about using too many of the same tags in your content, because Google will penalize you for duplicate content.
Another way to optimize your blog posts for SEO is by using a topic cluster model. Using this method, you create content for specific keywords and then link to other related posts. This method improves the SEO of older posts because site crawlers will reindex the content if it’s updated. Using topic tags to optimize blog posts for SEO can help you achieve a higher search engine ranking. So how do you utilize topic tags?