How can an SEO expert help you optimize your website for mobile users?  

Getting found online by search engines like Google is critical to the success of any website. A few years ago, Google changed its algorithm to favor websites that were optimized for mobile devices, making it more important than ever to have a fully functioning mobile version of your website. Contact us to learn more about tempe-seo.com

The smartphone is now the most popular device used to access the Internet. That’s why SEO professionals recommend focusing on optimizing your website for mobile users. The good news is that there are some easy ways to do this that won’t require a complete overhaul of your site design or development. 

Most people think that the content on a website is what determines whether or not it will rank high in search engine results pages (SERPS). While content is indeed key, it’s also true that the way in which the user interacts with your site is just as important. 

For example, if you have long, complicated URLs that contain keywords or include dashes to separate words, these can be confusing for mobile users, who are likely using a touch screen to navigate your website. 

You can help improve the mobile experience for your site’s visitors by making sure that all of your page elements are easily readable on small screens. This includes avoiding overly-long or keyword-stuffed titles and descriptions, as well as keeping your page’s image file sizes as small as possible. 

In addition, your web pages should load quickly for mobile users. This will not only reduce your overall bandwidth usage but also prevent potential visitors from abandoning your site if it takes too long to load. There are some simple tools that can help you test your web pages’ speed, including the Google PageSpeed Insights tool. 

Another way to optimize your website for mobile is to use media queries to adapt your site’s layout for different screen sizes and other device features. For instance, tablet users often have a physical mouse cursor that can be hovered over page elements while smartphones have touchscreens. Using media queries will enable your site to adapt to these user-specific attributes and provide a better mobile experience. 

To further enhance the mobile experience for your visitors, it’s also a good idea to utilize rich snippets on your search result pages. These are special HTML tags that can be added to your title and description that will allow search engines to highlight specific page information in a snippet. This can be an especially effective way to attract clicks from mobile users who are looking for a local business. 

Finally, you can avoid a common mobile optimization mistake by adding the rel=canonical tag to your website’s pages if they have identical content across multiple URLs. This will help prevent confusion between your mobile and desktop versions of the same page, which can negatively impact your search engine rankings.