How can an SEO expert improve your search engine rankings? 

Search engine optimization (SEO) is the practice of orienting a website and its content to rank higher in search engine results pages (SERPs). It’s an essential part of digital marketing because people conduct trillions of searches every year, many of them with commercial intent. Getting your site to rank highly in the organic search results that appear before the ads can have a significant impact on your traffic and business. Contact us to learn more about

There are a lot of factors that go into SEO, including optimizing website content, conducting keyword research, and earning inbound links. However, at its core, SEO primarily drives two things: rankings and visibility. The higher your site ranks in the organic SERPs, the more traffic it will receive. In fact, the top five search engine result positions receive 68 percent of all clicks. 

The goal of SEO is to attract visitors who need what you sell, convert them into leads and customers, and ultimately, grow your business. To do this, your site must rank for the keywords that your audience uses when searching. The first step is finding out what those keywords are. This involves researching your audience and understanding their motivations and goals, which helps you identify the terms they’ll enter into search engines when looking for solutions to their problems. 

Once you know what keywords to target, the next step is analyzing your competition. This helps you see what they’re doing right, and formulate strategies that can help you overtake them in the SERPs. The most effective way to do this is by using the same tools that search engines use to analyze and index websites. This includes using keyword analysis, competitor research tools, and link analysis software. 

While search engines keep their algorithms secret, over time, experts have figured out some of the key components that influence rankings. One of the most important is relevance, which is determined by examining how closely a page matches a search query. This is why it’s so important to create original, relevant content that speaks directly to your audience’s needs. 

Another major factor in relevance is authority, which is determined by the number and quality of inbound links. To increase a page’s authority, you can seek out high-quality links from relevant websites, promote your content, and reach out to other webmasters in your industry. 

Lastly, search engines also look at a page’s structure and design. This includes things like internal linking, using header tags appropriately, and ensuring that your metadata is accurate. You can also use structured markup, such as Schema, to provide search engines with additional information about your content that they might not otherwise be able to discover. 

When hiring an SEO expert, ask them to perform a technical and search audit of your site. They should be willing to explain their findings and answer any questions you may have. If they try to hide or deceive you or suggest using shady tactics such as doorway pages or throwaway domains, be very wary. These kinds of shortcuts can get you penalized by search engines and potentially removed from their index altogether.