How Can I Promote My Local Business Online? 

The role of marketing is one of the many hats that small business owners wear, and they must understand the best ways to promote their local business. Fortunately, there are many free and low-cost marketing strategies available to small business owners. For instance, small business owners who were closed by COVID-19 may need to attract new customers to their stores, or engage existing customers. Listed below are a few ways to promote your local business online.

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Word of mouth 

If you are a small business owner, you’ve likely heard the term “word of mouth” before. Depending on the type of word of mouth you have received, it could be the best thing since sliced bread or the worst thing since hemlock. In today’s highly digital society, word of mouth is more important than ever. Consumers look for reviews of everything from doctors to dog walkers online. Research has shown that 72% of consumers use a positive review to determine a business’s trustworthiness. 

Press releases 

Writing and distributing press releases is a good way to gain publicity for your business. They’re an excellent way to establish yourself as an expert in your field. Additionally, they can help you respond to news stories that may be of concern to your customers. Press releases can also be a helpful tool in content marketing campaigns, increasing web traffic and search engine optimization. Below are some tips for distributing your releases: 

Social media 

One of the best ways to promote local business is by using social media. Not only can it increase visibility for your business, but you can also organize meetups and gather followers for your community. This way, you can build a loyal community that can pay for itself many times over. While traditional channels are still important, social media can give your campaign the extra boost it needs to succeed. Here are some tips to get started: 

XML sitemap 

Creating an XML sitemap is a great way to get the word out about your local business, as it includes your most important URLs and any images that are relevant to your business. In addition, XML sitemaps are important for search engines because they let them know when you update your pages. The XML sitemap can be easily created in a text editor, although sharp coding skills are required. If you are not confident about your coding skills, you can find a sitemap validation tool online. 

Next-door Ads 

Before you can begin promoting your local business online with Next-door Ads, you need to know how to use the platform properly. Next-door is a local-focused platform wherein you can reach a large audience in your neighborhood. Unlike Twitter, which is a global marketing platform, Next-door is tailored to specific neighborhoods. Taking advantage of this fact will help you increase revenue and create loyal relationships with your neighbors.