How can you optimize images for SEO?
Images are a powerful tool in your marketing arsenal and can help you get more traffic to your website. However, they also can cause a negative impact on your site’s performance and SEO if not optimized correctly. Contact us to learn more about tempe seo
Image optimization is the process of ensuring that your website’s images are readable and relevant to search engines, which can lead to better rankings and conversions. You can optimize your images by defining human-readable file names that include keywords, adding alt text to your images, and using a WordPress image SEO plugin.
Defining Human-Readable File Names That Include Keywords.
Choosing human-readable image file names is one of the most important aspects of SEO for images. These file names should be a good combination of keywords and descriptive phrases that describe what the image depicts, but don’t make them spammy or keyword-stuffed.
Avoid keyword stuffing and be sure to use a lot of synonyms in the file name, as it helps search engines understand what the image depicts. You can also add a target keyword at the start of the file name separated with hyphens, as this is a search engine-friendly way to add keyword importance to your images.
Optimizing Alt Tags.
Image alt tags are crucial for improving your website’s SEO performance, and they’re a great way to increase page ranking. They provide a brief description of what your image is, and they also contribute to accessibility by allowing users to see the image without having to download it.
The best part is that you can use a simple image optimization tool to create and optimize your alt tags. This will save you time and prevent mistakes.
Don’t forget to keep your images original and relevant for the topic they cover on your website. This will ensure that they are unique and useful to your audience.
Resize Your Images for Better SEO.
Increasing image resolution can significantly reduce the file size of your images, which can improve page load times and user experience. In addition, it will also enable you to display different versions of an image depending on a user’s device or screen width.
Another benefit of smaller image sizes is that they don’t consume too much bandwidth, which can also affect site performance. This is why Google prioritizes sites with high-quality, fast loading images.
You can even use a free online tool to compress your images for optimal search engine optimization!
Make Your Images Mobile-Friendly and Responsive.
If you’re hosting your images on a server, make sure to set up the srcset attribute. This is a useful feature for mobile devices as it allows you to serve different images based on screen width.
This can increase your site’s overall SEO and speed, as well as enhance the user experience by making your images more accessible for people with disabilities.
Image captions can boost your images’ exposure on social media and Google Lens, which is a new image-recognition tool that lets people tap and hold an image in the Google app to find information about products or restaurants.