How Do You Write SEO Descriptions? 

When writing an SEO description, you need to be as compelling as possible. It is your invitation to the page, so you need to capture the attention of your readers with a captivating meta description. In addition to making the meta description clear, it should be between 135 and 160 characters. To make it easy to read and use, here are some tips:

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Meta description tag length is between 135 and 160 characters 

The ideal length for an SEO description tag is between 135 and 160 characters. A little more is ok if it conveys your message interestingly and appealingly. Ideally, you should use the first one hundred characters of the meta description to describe the main content of your page. Adding additional keywords in the second half of the description can improve its effectiveness. You can also add schema markup to add more elements to the snippet. Some examples of these elements are star ratings, calorie counts, and product specifications. 

Keywords in the meta description 

You’ve probably heard of meta keywords, but what do they mean? They’re an outdated SEO term, but they still matter in your meta description. Google sometimes includes this information in search results. As such, you should make sure your meta keyword matches the content of your page. Here are a few tips for choosing the right keywords for your page. Listed below are some tips to use in your meta description: 

The unique selling point in the meta description 

Your unique selling point should be your focus when crafting a meta description. By highlighting your USPs, you will make users feel confident about your website. By ensuring your meta description is interesting and informative, you can increase click-through rate and boost search engine rankings. However, you must be careful not to use deceptive phrases in the meta description as this may lead to Google using your meta description, which can lower your click-through rate. Instead, use powerful trigger words and your Unique Selling Points. These words will help Google understand what you are offering, which will increase your chances of being seen by the searcher. 

Using a CTA in the meta description 

Using a call to action (CTA) in an SEO meta description is a popular marketing technique that can increase your site’s click-through rate by as much as 20%. When used correctly, a CTA can increase a website’s CTR by anywhere from 1% to 20%. By using words like “buy now,” “learn more,” and “join today,” you can encourage readers to take action, click your link, or sign up for your newsletter. 

Using the Bulk editor tool in Yoast SEO for WordPress 

You can change the metadata for multiple pages at once with the Bulk Editor tool in Yoast SEO for WordPress. The tool displays the title of the page and the URL of the post or page. You can also choose to edit an existing Yoast SEO title and save your changes. The Bulk Editor is particularly helpful for those who have many pages to edit.