How does website speed impact SEO?
A business’s website is the first thing that a potential customer sees, and it plays an important role in forming the initial impression. If it takes a long time to load, potential customers may get frustrated and leave your site without interacting. That, in turn, negatively impacts your SEO and your conversion rate. Contact us to learn more about tempe seo
Page speed is the time it takes for your web pages to load and start loading their content, and it’s one of Google’s ranking factors (along with other things like quality of content). While a few years back, people regarded site speed as an annoyance or an impediment, the modern world has changed.
Users now expect websites to be fast. And they aren’t wrong – Google has confirmed that site speed is a factor in their algorithm, and it will have a big impact on your search engine rankings.
If your site loads slowly, you could lose a huge number of visitors to your competitor. It’s estimated that 40% of desktop and 50% of mobile searchers will abandon a website that takes more than three seconds to load.
That’s a huge loss of potential revenue for your business, and it can also cause you to lose trust with your potential clients. So if you haven’t optimised your site speed, it’s time to take action.
The importance of site speed is not lost on any business owner, but it can be especially important for HVAC contractors, plumbers and electricians. These industries are known for their high-quality products and services, and customers have a lot to lose when they visit slow websites.
It’s a fact that people are always on the go, and they are impatient. That means that when it comes to the Internet, people are constantly looking for ways to do something as quickly and efficiently as possible.
So, if you want to impress your customers and boost your search engine rankings, it’s essential that your website loads as quickly as possible. A fast-loading website not only provides a great user experience, but it also helps you to convert more potential customers into actual ones.
You can test your website’s performance using tools from Google, such as PageSpeed Insights. These tools offer feedback on various aspects of your site’s performance and give you tips to improve it.
Getting to know your competitors and analyzing their sites’ page speed can help you to make improvements in your own website’s performance. You can also use Google’s Core Web Vitals metrics to identify how your site performs compared to others in your industry, which can help you identify what you need to improve in order to achieve better rankings.
There are a few different measures that Google uses to measure page speed, including the number of requests to the server, the time it takes to reach a first byte, and the number of round trips required for each request. In addition, the Google crawler is designed to detect whether the page is loading or not, so you’ll also need to consider your server’s configuration and how it handles media files.