How Much Should My Company Spend on SEO? 

When it comes to search engine optimization, the question of how much to spend on SEO is a daunting one. Although it’s important to have a budget in mind, there’s more to the equation than just dollars and cents. Your team will need to evaluate what you can do with that money, and whether or not it’s worth the investment. This can include things like employee salaries and content marketing, as well as SEO itself. 

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You can find a wide range of SEO services – from free to hundreds of thousands of dollars a month. How much you should spend on SEO depends on the size of your company and how competitive your niche is. A good starting point is to spend no more than $500 a month. However, it’s possible to go as low as $50 per month if you know what you’re doing. 

To get an idea of how much to spend on SEO, try a simple Google search. Depending on the specifics, you could end up with a range of results, including a page of articles or a list of links. The average search engine query yields a million results, and most of them must be on the first page to make any difference. It’s possible to drive a significant amount of traffic to your site with a well-optimized webpage, and it’s not uncommon for that traffic to stay around for a while. 

Among the many ways to spend your budget, the most effective is to make an integrated approach to online marketing. Having SEO at the forefront of your strategy should bring in new users, while making it easy for your sales team to reach out to prospects. Also, the right type of content and marketing tools can help you convert visitors into customers. 

While your team may be wondering how much to spend on SEO, the best way to answer that question is to take a look at the competition. If you’re competing with national or multi-national brands, you’ll need to spend more. In addition, you may need to put more effort into your SEO efforts if you’re looking to compete in a crowded or niche industry. 

You can also try to determine what the holy grail of SEO is. A company called Dagmar Marketing claims to have found that the top performing SEO sites are averaging a cost of $1,500 to $2,300 per month. Even if you have a limited budget, you can find a quality SEO service by contacting mid-level and high-end agencies. Before signing on the dotted line, however, check out their track record and ask about their success stories. 

There’s no silver bullet when it comes to how much to spend on SEO, so don’t expect to see the ROI from a small investment immediately. However, SEO can pay off in the long run. By creating content and optimizing your website, you can start driving a stream of new customers to your business for years to come.