How Should an E-commerce Website Appear? 

E-commerce websites are an important part of a business’s digital presence. Whether you’re selling sneakers or salad dressing, an e-commerce website can help your company connect with new customers, build brand awareness, and increase sales. But before you can sell, your site needs to look good–which means choosing the right e-commerce web design. 

(Looking for “technical SEO vs on page SEO“? Contact us today!)

The best e-commerce sites make it easy for customers to navigate their product categories and pages. They also allow users to search for products by type, color, or size. This can lead to increased sales and greater customer satisfaction. 

Use high-quality, professional-looking photos on your e-commerce site. No one will buy a product sight unseen, so it’s essential to show them what they’re buying. 

Choose a clear, clean design. Don’t clutter your e-commerce site with too many buttons, links, or images. A clear and well-organized design helps visitors navigate your site easily, so you can focus on your main goals. 

Adding an icon on your checkout page that shows how many items are currently in the cart can make the shopping process easier. It can also alert customers to any possible additional charges that may apply to their order. 

A confirmation page can be used to provide a final thank you or inform the visitor about any possible delays in shipping. It can also include a tracking number to ensure that their order is on its way. 

Confirmation pages can be used to inform the customer about any additional charges that may apply to their order, such as sales tax or handling fees. These can be added to your checkout page or automatically applied as part of the payment process. 

Add a Product Gallery to Suggest New Products

A product gallery is a great way to suggest related products to your customers. This can reduce choice paralysis, increase the average order value (AOV), and combat shopping fatigue. 

Using a product gallery can also help shoppers find what they’re looking for more quickly. This can make a big difference in e-commerce, as research has shown that 40% of online shoppers will leave a site if it takes too long to load. 

Consider including a ratings or testimonials section to showcase your existing customers’ feedback. This can help you stand out from the competition and give potential customers a glimpse of your brand’s personality. 

Don’t be afraid to play with the layout of your website, either. You can break up the layout into multiple sections and expand on each one as needed to keep your pages clear and easy to navigate. 

Create intuitive navigation with drop-downs and sub-menu items for each category. This can help visitors find their way around your website and ensure they don’t get lost in the sea of content. 

Place your logo and social media icons where they’ll be most easily visible. A logo at the top of your website is an excellent call to action, while a small, well-positioned social media icon is a subtle way to remind visitors of your brand’s presence on their favorite platforms.