How to Do Local SEO For a Company With More Than One Location?
Local search engine optimization (SEO) is a valuable tool for any company, but it can be particularly powerful for companies with more than one location. SEO is all about getting a business front and center for people who are looking for a product or service in their area. With 4 out of 5 consumers regularly searching for local businesses online, it’s crucial that you get your business in front of potential customers wherever they may be.
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Whether you have a single store or multiple locations throughout the country, your local SEO strategy needs to be tailored to each of them. This means creating a local website for each of your locations, optimizing the pages, and creating the content that will drive traffic to each one.
The biggest challenge is how to optimize each of the locations while not causing a diversion from the overall strategy. This is especially important if you have multiple GMB listings and individual location pages that target closely related niche keywords and geographic areas.
In order to ensure that all of your locations are able to rank for the same high-value keywords, you need to create location-specific content and optimize each page with this data. This will help each page stand out from the rest of your website and make it easier for Google to find and index each of your locations.
Besides on-page optimization, you can also focus on improving your rankings by increasing the number of local citations your site has. These citations are important for ranking in local search results and for showing up in Google Maps. They are a strong signal to Google that your site is trustworthy and relevant, which will boost your rankings.
Another way to boost your local rankings is by encouraging reviews for your business. These reviews are a great way to build trust and credibility in your business, and they can be a significant driver of new business.
You can also get reviews by offering a discount or special deal for customers that leave a review on your business’s local website. It’s a great way to attract new customers, and it will also give you positive links from other sites that will improve your local rankings.
In addition, you can encourage customers to leave reviews on your Google My Business listing and other social media accounts. These reviews will also help your company’s local rankings by giving you a social proof to back up your website’s legitimacy.
NAP Consistency – This is a major factor in multi-location SEO, and it can cause a lot of confusion for both algorithms and consumers. In particular, if your NAP is listed differently across different local directory citations, review websites, and other sources of local information, it will cause confusion for Google.
For each location, you can create a separate webpage or profile on your company’s website that lists the address, phone number, hours of operation, photos, and more. You can even include a map that shows the exact address and driving directions to your location.