How to Do SEO Keyword Research?
Keyword research is the first step in developing a content strategy that is both relevant to your target customers and helps you rank well in search engine results. If done correctly, it can lead to long-term traffic and sales. However, picking the wrong keywords can be costly and cause your content to fall short of achieving its goals. Contact us to learn more about top rated tempe seo agency
Start with a brainstorming session
The first step in doing keyword research is to brainstorm a list of topics that your audience searches for. These topics don’t necessarily have to be keywords themselves, but they serve as a general direction for the next steps of the process.
You can do this by searching your business-related Facebook Groups, asking your co-workers or employees, and even looking at your competitors’ websites. Once you’ve compiled a list of ideas, it’s time to start analyzing them.
Google’s “related searches” feature is a fantastic place to start your keyword research because it suggests terms that people are using when they’re searching for things related to the topic you’ve selected. This is a great way to find keywords that have low competition, high search volume, and a good potential for generating traffic.
Wikipedia is another excellent source of keyword ideas as it contains a huge amount of information on many different subjects, including a wide variety of niche-related subtopics.
Getting started with keyword research is relatively easy, but there are a few things you’ll want to keep in mind when doing it. For example, search intent is one of the most important factors in determining a keyword’s potential for ranking.
User intent is the idea or emotion that a person has when they conduct a search for something online. Choosing keywords that reflect this emotional response is key to building trust and authority with search engines, and it can help you get better rankings for those keywords.
Use keyword research tools
The most common and free-of-charge keyword research tool is Google Keyword Planner, which is built into Google. This tool allows you to plug in a seed keyword, and it pulls keyword ideas from its database based on that term.
Ubersuggest is another great tool that offers a limited free version. This tool is useful because it shows you data on the individual keywords that you’re considering, such as search volume and CPC.
Ask your co-workers or employees for ideas
Your team can be a fantastic source of keyword ideas, especially if they have customer-facing jobs. For example, if you have a social media manager, they may be able to provide suggestions for topics that would interest your audience.
Create a spreadsheet to organize your list
Once you have a broad collection of ideas, it’s time to start narrowing them down. In other words, you’ll need to start focusing on the keywords that have the best potential to drive traffic to your website and convert visitors into customers.
Make sure that the keywords you choose to align with the three stages of the sales funnel: awareness, consideration, and decision. Understanding this will allow you to optimize your content for each stage and improve your SEO.