How to Grow eCommerce Business Using Technology? 

Create a frictionless end-to-end experience 

Christiane’s book focuses on creating a frictionless shopping experience. In the world of eCommerce, this is especially important. A good user experience is crucial to boosting conversions. She shows how retailers can use technology to improve this experience. 

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One example is Amazon, which has introduced Amazon Dash, which allows users to reorder products. Customers who are unable to pick up the product in a physical store can simply tap a button on their phone to receive it. This makes the entire process seamless for the customer and is one of the keys to attracting repeat customers. 

Develop an omnichannel strategy 

To successfully develop an omnichannel strategy for your eCommerce business, you need to understand the preferences of your customers. This means mapping their customer journeys, which are a series of interactions across traditional and digital channels. Each journey is unique, depending on the type of buyer persona you are trying to reach. To develop a successful omnichannel strategy, make sure to follow a clear set of principles and objectives. You also need to organize all your processes using a unique cross-platform infrastructure. 

Your omnichannel strategy should include all your employees. The key to success is to ensure consistency within your group and in your processes. This includes everything from the aesthetics of your website to your digital advertising strategy, and even your customer service software. You also need an eCommerce solution that allows you to accept payments from all channels. 

Implement an intelligent pricing strategy 

While many companies employ a “set it and forget it” pricing strategy, this strategy is not sustainable and can lead to a loss of revenue. Rather, online businesses must experiment with pricing strategies and test their effectiveness. Here are nine techniques to help you do just that. 

First, research your competitors’ prices. You need to know the average cost of their products to help determine your price range. This is because pricing is one of the most important determinants of where a potential customer will buy. Many shoppers visit three or more websites before making a purchase. A smart pricing strategy can set you apart from your competitors. 

Use guest posting 

Guest blogging is an excellent method to build your online presence and generate traffic. By creating informative blogs, you can attract millions of readers and expand your brand awareness. However, you must be careful to make sure that your guest posts are relevant to your niche. In addition to providing valuable information, guest posting can also help you build a reputation as an authoritative source in your industry. 

Guest posting can also be a great way to shorten your sales cycle. Using trusted websites for guest posting will allow you to communicate your brand message and value proposition. In addition, guest posts on authoritative websites can improve your search engine ranking.