How to Manage Local Search Engine Optimization For Clients?
When it comes to managing local search engine optimization for clients, there are many different strategies that can be used. From optimizing websites and social media to acquiring citations and earning reviews, there are several factors that need to be taken into account when planning a local SEO strategy. Contact us to learn more about seo company in tempe
Using Schema Markup
One of the most important things that you can do for your clients’ SEO is to add schema markup to their websites. This helps search engines understand what the business is and what its services are. There are plenty of tools available that can generate the code for you, making it easier to implement.
Google Maps
Adding a Google Map to your website is essential for local SEO, as 86 percent of people use Google Maps when looking for a business. Including a map on your website can also increase conversions because customers can easily find out the hours of operation and other relevant information about your business.
Click-to-Call
A click-to-call button is also a vital component of your local SEO strategy. This ensures that a user is able to call your business immediately if they decide to do so. In addition, a click-to-call button can help boost your GMB ranking.
Reviews
Another factor that Google takes into consideration when determining your local SEO ranking is the quantity and quality of reviews you have on your business’s listing. Keep an eye out for any negative or fake reviews that pop up and take action against them if necessary.
Link Building
Having links to your business from authority websites is also a major metric that Google considers. This includes sites such as local directories, industry-focused blogs, and membership directories. In addition, you can gain backlinks from other businesses in your local community through partnerships and sponsorships.
Backlinking is not something that can be done overnight, and you will have to work to build up a large number of links. This can be a challenging and time-consuming task, but it is worth the effort when you see the positive results.
The right mix of content, citations, and reviews can make a huge difference when it comes to your local SEO rankings. This means that you need to have a steady supply of local, high-quality content.
In addition, you should have a regular review schedule in place to encourage customers to leave you feedback. You should also ask them to review your business on popular consumer directories, such as Yelp and Facebook.
Maintaining a consistent NAP (name, address, and phone number) is essential for local SEO as well. This includes having the same name, address, and phone number on your site and on your GMB listing.
You should also update your GMB listing regularly to ensure that it is accurate and up-to-date with your current address. You should also include a location map on your site and on your GMB listing to ensure that customers are able to locate your business when they visit.