How to Market Candles Online? 

If you’re thinking about launching a business selling candles, there are a few things to keep in mind. First, you should have a business plan. It will help you decide which marketing channels to use. You can also find out more about the benefits of licensing your product and obtaining insurance.

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Influencer marketing 

Influencer marketing for candles can be a great way to increase sales. By targeting individuals who are familiar with candle making, you can reach a wider audience. For example, if you sell scented candles, consider collaborating with interior designers. Their followings are generally much larger, and they can share your products with their followers in exchange for a fee. 

Creating a business plan 

Creating a business plan to market candles is an important step for anyone who wants to start a home candle-making business. It can help you identify challenges and goals, allocate resources, and analyze your business idea. It should include everything from the initial cost of setting up your business to the product you will sell. It should also include how you plan to get traffic to your product pages. 


If you want to sell candles online, you’ll need to obtain a general business license from your state. The requirements vary depending on your location, so it’s important to check with your local tax collector to determine what’s required for your particular state. For example, if you’re located in California, you’ll need a business license from the California Department of Revenue. Additionally, you’ll need a tax resale certificate from the state and a reseller’s license. 


Whether you’re selling candles online or in person, you should have business insurance. This insurance will protect you against lawsuits and legal fees. You never know when a customer might drop a glass candle holder and hurt themselves, or your competitor could sue for reputation damage. The insurance will cover any medical expenses, legal fees, and settlements. 

Targeting women 

When marketing your candles, you can target women with various tactics. One of the most effective is to work with interior designers or influencers, who are known to have larger followings than regular folks. Another way is through affiliate programs. These programs work by asking your customers to promote your products for a small fee in exchange for exposure. 

Building a community 

To build a community of candle lovers, you need to create a business profile and advertise your candles in the channels that buyers frequent. Email marketing is not the best choice, as email subscribers can be small and may not be interested in your business. Instead, use social media platforms to promote your candles and build a personal brand. Create and share posts about your candle-making process and the candles you make.