How to Rank in Certain Cities As a National Company SEO Strategy?
If your company has multiple locations across the nation, it’s likely you’re going to need to do some national company SEO. This is the type of marketing that can make a real impact on your business, but it can also be a bit more complicated than local SEO. Contact us to learn more about seo company tempe
One of the main challenges you will face when doing national company SEO is competition. You are going to be up against a lot of competitors, so it’s important to find an agency with a track record and expertise in this type of marketing.
You’re going to have to be diligent about every detail in order to get the results you want. Throwing in keywords with little to no planning isn’t going to work.
A lot of this has to do with how your website is structured and how granular you get in your SEO strategy.
First, you need to understand what kind of business you’re running. Are you a service area company that sends employees to customers, or are you a physical store with multiple locations?
If you are a service area company, you should probably create a website that targets each of your service areas. This way, you can target each region or state separately and be able to optimize your website for local search.
Next, you need to figure out whether your company has any franchisees or locations outside the service areas you’re targeting. This will determine the level of granularity you’re going to get in your national company seo strategy.
Once you’ve figured out your business structure, you need to choose what types of keywords you’re going to target. These will be the terms your customers use to look for your services.
In addition to choosing the right keywords, you need to write content that is unique and relevant to the cities or towns you’re focusing on. This will help you attract more visitors and get more clicks.
You can add photos and other content to your city pages, which will give you a great user experience and improve your search engine rankings. You should also use inbound links to your city pages, which will tell Google that you have a lot of authority in the specific location you’re targeting.
This is especially crucial for businesses that are focusing on specific cities or towns, as they’re going to need to be able to provide the most relevant information possible to their potential clients.
Creating the content for your city pages will require some research and writing, so it’s a good idea to have an expert in this field write it for you. This will ensure that you’re providing the most useful content to your users and search engines, and that your website is able to rank well for all the keywords you’re targeting.
The best place to start is by using a keyword planner such as Google’s Keyword Planner. This tool will allow you to research keywords and see how competitive they are.