How to Set Up SEO For Your Small Business Website? 

Search Engine Optimization (SEO) is an important part of any small business website. It’s how consumers find your business and what gets you in the top search results. It’s also a good way to get more people to engage with your content and convert those visitors into customers. 

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SEO best practices are constantly changing, so it’s a good idea to keep up-to-date with new developments in the industry. Subscribe to an SEO blog or take an online course to stay on top of your game.

1. Create a sitemap and submit it to Google, Bing, and other search engines

A sitemap is an XML file that tells search engines what pages are on your website. It also provides links to other relevant pages on your website. Creating and submitting a sitemap is an easy and free way to help Google and other search engines crawl your site. 

2. Use structured data on your site’s pages 

Structured data is code that helps search engines understand your website better and display your content in useful ways. This will help you rank higher in organic search results and attract just the right kind of customers for your business. 

3. Build internal links for each page

Internal links are hyperlinks that direct readers to pages or posts on your website. They can be navigational or contextual, depending on the type of link. 

4. Use natural language for internal link anchor texts

Internal link text is the visible text inside a link that tells users and search engines something about the page they’re linking to. Paying attention to the anchor texts you use for internal links can make a big difference in how users navigate your site and how well it performs in organic search results.

5. Create a unique title tag for every page on your site

The title tag on each page of your website is one of the most important elements of your SEO strategy. It’s the first thing people see when they click through to your site, so it’s important to make sure it is unique and compelling. 

6. Write a good meta description for each page

The meta description is the text that appears under your site’s link in search results. It should include your keywords and a short, concise summary of the page. It should also be relevant to the content on your page and readable by humans.

7. Put your keywords in the page’s title and URL

Keywords are the words people type into search engines to find what they’re looking for. They are the foundation of your website’s SEO strategy, and they should be used naturally throughout the page’s content. 

8. Use H1 and heading tags wisely

Heading tags are the main way that search engines read a page. They help searchers scan the content to identify the most relevant topics and can even improve your ranking in Google’s Featured Snippet or People Also Ask sections.

9. Use an SEO tool to find high-quality backlinks and pass them on through internal links.