How to Understand SEO – The Basics of Keyword Research, Metadata, On-Page SEO, and Backlinks

If you’re interested in SEO but don’t know where to start, then read on! In this article, I will discuss the basics of keyword research, Metadata, On-page SEO, and backlinks. Then, I’ll explain the benefits of each one.
Hopefully, you’ll feel confident to apply these techniques to your business. It’s never too late to learn more about SEO. You can also take advantage of the free resources on the Internet to help you learn more.

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Keyword research

While implementing an SEO strategy, it is important to focus on keywords that target the intent of your target audience. The content you write should match the keywords that consumers are searching for, which will improve your rankings with search engines and build relationships with your customers. Keyword research can help you decide which keywords are most profitable for your business. The following are some key areas to consider when performing keyword research. Read on to learn more about this vital process. Also, consider the importance of long-tail keywords and the role of LSI.

Once you know what your audience wants to find, you can create a list of topics that target these audiences. For example, you can target your audience with location-based keywords. Another idea is to analyze your competition to see which terms they are ranking for. Once you have a list of topics, you can start narrowing your keywords down to specific terms. A successful keyword research process can take several weeks or months. Ultimately, you can begin the process by writing a few blog posts or social media updates.


If you’re looking to improve your site’s rankings, one of the first things to do is optimize the metadata on your website. While metadata used to be important to rankings, that’s no longer the case. Many designers spend time and money on the wrong metadata, which isn’t important at all. Fortunately, SEO metadata isn’t that complicated, and with a bit of attention to detail, it can be done successfully. However, any mistake in metadata can hurt your website’s ranking.

SEO Metadata includes several pieces of information that can help your website rank higher in search engine results. This metadata describes the technical source of your files, such as file type, creation date, and change date. It also describes the file’s title, author, and relevant keyword. In addition to describing the file’s contents, technical metadata also helps search engines rank your website. The type of file also matters, including its size and compression type.

On-page SEO

Understanding how on-page SEO works are crucial if you want to rank well on Google. Essentially, on-page SEO involves optimizing different parts of your website to make them as relevant as possible to the search engine’s algorithm. These include page speed, title tags, and content. These elements have a big impact on your ranking and can be difficult to master without help. However, a free SEO best practice guide can help you get started.

A good way to begin optimizing your website is to use a keyword research tool to generate lists of keywords relevant to your site. Make sure that you include your main keyword in the first paragraph of your website. This will help Google understand the topic of your page and improve the likelihood of people clicking through to your site. Don’t forget to optimize image alt text, too. Your image must have the right keywords associated with your niche.


If you are looking for ways to improve your ranking, you can build SEO backlinks from low-DA sites. Although low-DA sites can be effective for SEO, their spam score may indicate that they’re likely to get penalized. Using Linkody or a similar tool to analyze links will help you determine which backlinks are spammy. However, if you find a site that has a high spam score, you don’t necessarily need to remove it. There are other metrics, such as Domain Authority, that you can use to help determine the quality of your backlinks.

Google likes to see referring domains that use keywords related to yours in the anchor text of your backlinks. However, if you are using too many exact match keywords, Google may flag your site as violating its linking guidelines. To prevent this, you should also include generic anchor text in your backlink portfolio. This will increase the number of people who notice your website. You can also use your site’s name in your backlink portfolio.