How to Locate the Best Keywords to Target For a Website? 

One of the most important things to know about SEO is that keywords play a crucial role in your website’s ranking on search engine results pages (SERPs). However, it can be difficult to figure out which ones are most relevant and worth targeting. 

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The first step in identifying which keywords to use is understanding your audience and buyer personas. You need to understand the questions that your target buyers are asking when they search for information online, so you can create content that meets their needs and drives them into a purchase. 

To start, make a list of topic buckets that are relevant to your business and related to your buyer personas. These buckets should contain a mix of head terms and long-tail keywords that are specific enough to be interesting to your target customer, but not so competitive or high in search volume that they’re going to be difficult to rank for. 

Next, take a look at your competitors and determine what they’re using to rank for their topics. This will help you narrow down your research and make sure you’re not focusing on anything that’s already taken. 

Once you’ve narrowed your competitor list down, run the same keyword searches on your own domain to see what keywords appear on the front page of Google. This will give you an idea of the ad landscape and what keywords your competition is using to rank for their websites. 

You’ll also want to take a look at the organic results for those searches and identify which websites are currently ranking for each of the keywords you’re looking at. You’ll also want to make note of what keywords they’re ranking for and how much traffic each term brings them. 

This will be a good way to identify keywords that you can potentially target on your own website, so be sure to keep an eye out for them. 

Step 3: Once you have a list of seed keywords, it’s time to go through and brainstorm ideas for potential sub-topics that could be useful to your target audience. It’s a good idea to do this while sitting down at your computer with an open mind and a pen and paper. 

As you think about the topics, make a list of 5 to 10 that stand out to you and that you believe your ideal buyer might be searching for. Depending on your business, you may come up with a lot of different topics, but just remember to make this list of ideas broad and simple. 

Once you’ve made your list of topics, it’s time to create a seed keyword for each one. This is a key element in keyword research and will be used as the foundation for all your future research.