How to Spot Spammy Backlinks?

Spammy backlinks are links that do not point to your website but instead are from irrelevant and unrelated sites. Often, they are created by webmasters who aren’t aware of the harm that these links are doing to your ranking. To spot spammy links, you should know what to look for.

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Linking domains 

Spammy backlinks are detrimental to a website’s SERP ranking. They contain unnatural anchor text and are linked to sites with low quality. Once your site is identified as having spammy backlinks, you can disavow them. One of the most common methods used to create spammy links is guest posting. 

Spammy websites may try to install malware on a user’s computer or website. The malware can cause harm to your website. To protect your website from malware, use a service such as Sucuri, which provides monitoring, protection, and malware cleanup. Enter the domain name you want to disavow and Sucuri will scan the site for harmful links. Once the scan is complete, you’ll know if the site is malicious. 

Irrelevant sites 

Spammy backlinks are links that come from low-quality sites, which can hurt your SERP rankings. Fortunately, removing them is a fairly easy process. However, it does take some elbow grease. While removing spammy backlinks will not destroy your SEO, you will want to clean up as many as you can. 

You can get rid of spammy backlinks by contacting the webmasters of these sites and asking them to remove the links. Some webmasters may refuse to remove the links or may want payment in return for removal. Another option is to downgrade the pages to reduce the negative impact of spammy backlinks. 

Duplicate content 

Creating duplicate content on your website can be a problem for your SEO efforts. It’s estimated that up to 25% of the web contains duplicate content, either on a single website or across different domains. Duplicate content can affect your search engine rankings and hurt your organic traffic. To avoid this problem, you should only use unique content on your website. 

Duplicate content can appear in several ways, such as blog posts, editorial content, or product information pages. One common culprit is scrapers, which republish content from other sites. It can also occur on e-commerce sites, where multiple websites sell the same item. If you find multiple instances of the same content on your site, you can fix it by specifying the correct content in all the relevant locations. 

Exact-match anchor text 

When building backlinks, make sure to avoid using exact-match anchor text. Such links can look suspicious to Google’s algorithm. It’s best to limit them to about five percent. The rest of the link text should be relevant to the other website’s topic. 

Branded anchors are considered the safest type. This type of anchor text includes branded keywords and phrases. It also includes generic words like “go here.” This type of anchor text is referred to as “naked” links.