Top 5 Factors That Impact the SEO Performa of a Website 

Several factors impact the SEO performance of a website. These include page speed, content, Relevancy, and Domain authority. If you are looking to improve your website’s performance, you should follow these guidelines. These tips are designed to help you make your website more attractive to search engines.

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Page speed 

Page speed is one of the most important factors in the SEO performance of a website. A website that takes a long time to load leaves a bad impression on visitors. Consequently, it affects search rankings and revenue negatively. This is why it’s important to optimize page speed and keep visitors on your site for as long as possible. 

Page speed is a factor that Google considers in its ranking algorithm. In 2004, Google first announced that it was looking at the page’s speed. Since then, page speed has increased in importance. In May of 2020, Google is rolling out a new core update that will further emphasize the importance of page speed. A page that takes a long time to load will be penalized. 

Page Content 

Page content plays a critical role in the overall SEO performance of a website. It provides the meat of the website, so it’s essential to create hyper-relevant content. The first five seconds of the page should load as quickly as possible, otherwise, your conversion rates will suffer. 

Relevancy 

The content of your website has a huge impact on your SEO performance. You must not only optimize the content for the main keyword but also include related terms, referred to as LSI keywords. LSI keywords provide Google with a way of identifying which results are relevant to the query. For example, if a person types in “car” they are most likely to look for “car skirt.” Adding LSI keywords in your content helps Google determine if your page is relevant to that query. 

Domain authority 

Domain authority is closely tied to organic search engine optimization. It is a metric that was developed by Moz, a company that monitors the social metrics of the web. The higher the score, the better the chance of a website ranking in search engines. Domain authority increases as a site become more popular and receive more traffic. 

There are many ways to increase domain authority, including better backlinks, SEO, and paid media. However, this is a long-term process, and it requires time and effort to reap the benefits. 

Mobile usability 

Google’s latest update on its mobile also shows that it is serious about ensuring the success of your website. Recent studies have shown that more than 50% of search queries are conducted on mobile devices. In addition, almost half of the retail traffic in the US originates from mobile devices. And the number is growing rapidly. As a result, your website should be optimized for mobile users. 

You can check the mobile usability of your website by performing a Google mobile usability test. The search engine will flag your website if it does not look good on a mobile device. You can also check its mobile friendliness through Google’s search console.