What Data Are You Looking at When Choosing an SEO Strategy? 

When choosing an SEO strategy, you need to be aware of the data you are using. There is a huge amount of data available to site owners, and almost all of it is valuable. The data allows you to track individual tactics, individual pages, and the overall performance of your website.

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Page speed 

You can make sure that your web page loads quickly by testing its Page Speed. This will help you determine if you are in the ‘optimal’ speed range or not. Fortunately, there are some free tools available online to test your page’s speed. For example, Google provides a page speed tool called PageSpeed Insights. Another good option is WebDev, which tests a web page’s performance, accessibility, and best practices. 

While there are several tools available to test page speed, Google recommends that you use the most appropriate one for your audience. Different tools measure different things and present the results in different ways. Depending on the audience you are targeting, you might want to focus on metrics such as FCP or FMP. 

Conversion rates 

When choosing an SEO strategy, it’s important to look at conversion rates. These numbers can be calculated for various metrics, such as form completions, landing page visits, and purchases. A high conversion rate indicates that a website is attractive to its target audience. On the other hand, a low conversion rate can indicate issues with the website’s performance or design. The website may be slow to load or has broken forms. Additionally, the copy on the website should convey the value of the product or service being offered. 

Conversion rates can be measured using Google Analytics or another analytics suite. To get a reliable number, you’ll need to set up appropriate goals for your website. Then, use those goals to track conversions. The goal is to determine whether or not a conversion will lead to a purchase or an action, such as social media sharing. To optimize your site’s conversion rate, you’ll want to focus on keywords that have decent search volume. You’ll also want to look at the user experience and navigation. 

Keyword search volume 

When choosing keywords for your website, you should consider their popularity and search volume. If you’re a new website, you may struggle to compete with well-established companies. It’s therefore essential to find a keyword with low competition and a high search volume. Then, you should focus on the keyword until you reach the top spot. Otherwise, you may spread your efforts too thin and end up having little or no success. 

The data you use to evaluate the effectiveness of your SEO strategy should be easy to measure. A simple way to do this is to use Google Analytics or Search Console. These tools make it easy to keep track of SEO metrics and see their impact on your business. 

Competitor rankings 

One of the most important steps to take before choosing an SEO strategy is competitor analysis. Not only does this allow you to see how your competitors rank for a particular keyword, but it can also give you insight into Google’s perspective of your site and competitors. Additionally, it proves that you have skin in the game and are not simply relying on your competition’s strategy. 

The best way to analyze competitor rankings is to look at how competitors are ranking for similar terms. For instance, if you are selling appliances, Home Depot may be ranking number one for several related search terms. However, Walmart and other companies selling similar products have also achieved number-one rankings. Then, you can consider your competitors’ URLs. You should also look at the Search Engines tab and see which search engines they are targeting.