What Does a Search Engine Optimization Specialist Do?
An SEO specialist works to optimize a company’s website for a variety of search engines, ensuring that it ranks high in the results. Often, they work in conjunction with other members of the marketing team to help drive traffic, increase brand awareness, or convert visitors into customers.
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A good SEO specialist is curious, methodical, and analytical; they have a keen interest in digital marketing and are always trying to learn more about the latest search algorithms. They are also conventional, with a strong work ethic and attention to detail.
They are interested in all aspects of a business, from its products to the customer service they offer. This helps them to make the right decisions and take on projects that will benefit the business.
Some of the tasks they perform include conducting keyword research and competitive analysis to determine how a company can improve its rankings, executing recommendations for content development in coordination with SEO goals, providing technical SEO support, overseeing crawling, indexing, XML sitemap generation and implementation, adding schema markup to HTML and creating an XML sitemap, and forecasting trends and how changes will affect future traffic.
These experts need excellent analytics skills to analyze data and identify the most effective strategies. They also need to know a lot about Google Analytics and other web analytics tools, as well as SEO tools such as SEMrush and Moz.
This is a very fast-paced job, with plenty of emails and text messages to get through. The demands of an SEO specialist are also challenging as they have to be able to juggle a variety of tasks to get the job done.
A good SEO specialist is a curious, methodical, analytical, and logical person. They are always trying to learn more about the latest trends in search engine optimization and how to improve their client’s websites.
They are a critical part of any successful online marketing campaign and are often the only people that can get their websites noticed by search engines. They are also responsible for making sure that websites are mobile-friendly and load quickly.
How to Become an SEO Specialist?
The best way to break into this career is to get hands-on experience with the work, so starting as an intern at an agency or in-house search engine optimization department is an ideal place to start. This will give you the chance to see how your knowledge of the industry and SEO work for clients before jumping in head first.
You may also find that some companies hire freelance SEO specialists, which means you could choose to work independently or as a contractor. Some agencies will offer training opportunities for this position, while others may require that you complete a full-time course of study.
You’ll need a four-year degree in an area related to digital marketing, such as communication, computer science, or journalism. Getting a degree can make you a better candidate for this job since it will teach you about the industry’s latest trends and the key components of SEO. You’ll also need to demonstrate your ability to work under pressure.