What Exactly is a Website Keyword Map? 

A website keyword map is a tool that can be used to analyze your SEO strategy and determine what keywords need to be included on your website. This process is essential to ensuring that your website has a strong foundation of search engine optimization and is optimized for relevant terms that can bring in visitors. 

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The first step in creating a keyword map is to conduct a comprehensive keyword research session, uncovering both head and long tail keywords. You can use tools like SEMrush and Google AdWords to find the best keywords for your site. 

Once you have a list of keywords, you can begin to map them out and identify what pages are most appropriate to rank for each term. This will help you create the right content to rank for those keywords and increase your chances of achieving top-tier search results. 

Using a keyword map is also an excellent way to make sure that you don’t duplicate content on your website and to avoid cannibalizing content. You can also take this process one step further by using it to evaluate new opportunities for SEO that may be available as your website grows and expands. 

Another benefit of doing keyword mapping is that it can help you understand what type of keywords are important to your website and how much competition there is for those terms. You can also find out if there are any gaps in your SEO strategy that need to be filled. 

When you are finished, your website keyword map should have a clear overview of all the topics and subtopics that you want to cover on your website, with sets of keywords for each page that you plan to optimize. These sets should be topically identical, with keyword variations, plurals, and synonyms. 

You can also check the importance and difficulty of these terms, so you can determine which ones are worth the effort to rank for. Once you have your keyword map complete, it is important to revisit it regularly, at least annually, or more frequently if you are constantly adding new pages to your site. 

This will help you ensure that all of your web pages are optimized for the most valuable keywords. It will also help you prevent duplication of content across your website, which can cause a significant drop in organic traffic. 

Once you have your keyword map completed, it is important to update it on a regular basis to ensure that you aren’t cannibalizing content or competing with any of your other pages for the same key phrases. This will help your site rank for a wider range of terms and improve your overall organic performance. 

The best part about keyword mapping is that it is a very flexible tool. It allows you to understand the structure of your website and make changes as needed without getting bogged down in details. 

It can also be an effective tool when working with freelancers and content providers. It can serve as a basic template for each page and can help you communicate with them about the purpose of an upcoming piece of content.