How to Do a Website Link Audit? 

A website link audit is a way to determine whether you have enough links pointing back to your site. It is important to do a link audit because it can help you to get rid of questionable or dangerous links. Among these are websites that trigger malware warnings or contain pornography or gambling. It can also be a good idea to check if your website has links to unrelated and spammy sites.

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Goals of a website link audit 

A website link audit can help you optimize your site for search engines and improve your user experience. An SEO audit analyzes backlinks to determine whether your content is compelling to other websites. In other words, if more people find your content compelling, you’re likely to have more traffic. However, not all backlinks are equal. 

Using tools such as Ubersuggest to research your competitors’ websites can help you identify key areas for improvement. A good website link audit will reveal gaps and keyword opportunities, which can help you create content that will rank better. This type of audit can also help you update older content with new keyword targets. It can also help you improve your content structure and internal linking strategy. One estimate states that 29 percent of websites have duplicate content, which is an opportunity for improvement. 

Once you’ve done a website link audit, you can implement tracking tools that monitor the health of your website. These tools use a crawler to monitor keyboards, which is an important step for increasing your visibility. A better keyword strategy will boost your site’s visibility and traffic. 

Tools to conduct a website link audit 

Backlink auditing tools can help you understand which backlinks to focus on for improving your website’s rankings. A good tool will give you a list of all incoming and outgoing links and indicate which are problematic. It will also point out whether anchor text is relevant to the page linking to yours. It is very important to remember that irrelevant anchor text won’t help your website’s SEO. A good link auditing tool will also sniff out spam and low-quality directory links. 

Another helpful tool is SEOquake, which can help you get a detailed analysis of your site’s links. The tool’s advanced features allow you to focus on the metrics that matter. It also allows you to customize your reports and find SEO-related issues. This tool also lets you export your results into a shareable report. 

Tools to dedupe duplicate entries 

To dedupe duplicate entries in a link audit, you should make use of the dedupe feature of spreadsheet programs such as Microsoft Excel. This feature makes the task of sorting through a list of links easier. It also lets you remove bad links from the list. If you’re unfamiliar with Excel, this guide will walk you through the process. 

Identifying and eliminating duplicates is important because they can be of many different types. Some are easier to find than others, such as misspellings or typos, or those that are only a part of a phrase. In addition, there are factors to consider when looking for duplicates, such as title and suffix considerations and external IDs. 

Duplicate content hurts a website’s search engine rankings and overall visibility. To avoid this, content on your website must be engaging, robust, and unique. In addition, it must also be authentic. Google’s algorithms are very good at detecting unintentional duplication. The best way to avoid such a problem is to ensure that your content is plagiarism free and fix issues that are detected. For this purpose, the RoboAuditor SEO audit tool can help you. It can identify and deduce duplicate page content by analyzing and categorizing the content on your website.