What is an SEO Audit? Part 2 

An SEO audit is a process for optimizing your website. It includes checking your backlink profile and content for SEO issues. Most SEO audits follow a checklist to make sure everything is covered. This step-by-step approach will ensure that your website is optimized and performing well. In addition to this, an SEO audit can also include keyword research.

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Content audit 

A content audit is a key aspect of search engine optimization. It enables you to identify gaps in your content and identify topics for content creation. It also allows you to see how your competitors have approached content creation, which can provide valuable insights. 

On-page SEO audit 

An on-page SEO audit is an evaluation of a website’s content and design. It examines keywords in page titles, content copy, images, and headings. As a result, it is essential to use the right keywords to attract customers. Part one of this SEO audit DIY series focuses on keywords in the post title and featured image. 

Backlink profile 

Backlinks are an important part of search engine optimization, and a backlink profile is a measure of those links. This measure identifies the topic and link properties of the links pointing to a website. Google values links that are natural and relevant to the topic of the website. For this reason, a website should avoid building multiple backlinks from one source. 

Keyword research 

A keyword audit is a process of analyzing the keywords used on your website. This process can help you optimize the usage and placement of your keywords to improve your search engine rankings. This process involves determining the popularity of keywords, as well as other factors that affect their ranking. For example, some keywords may have more popularity than others, so it is important to consider these factors when choosing your keywords. 

LSI analysis 

Google’s RankBrain algorithm is a machine that is improving its understanding of human dynamics. It can find synonyms, but it also understands the context of the keywords. Although it’s still a relatively new algorithm, marketers are seeing more evidence of LSI. 

Page speed check 

When doing an SEO audit, Page speed is an essential part of the process. There are several tools available to help you analyze the speed of your site. Google’s PageSpeed Insights tool can give you an overview of the speed of your site and provide recommendations for improvement. The tool can analyze several pages and gives you a detailed report on each one. You can choose to analyze individual pages or run a bulk analysis of the entire site.