What Is an SEO Score? 

SEO scores measure the technical and user-facing aspects of a website. They are based on a scale from zero to one hundred and are based on four main areas: crawlability, content, links, and user experience. High scores indicate good search engine optimization. Low scores, on the other hand, indicate issues with the website’s technical aspects and user experience. High SEO scores are directly related to higher search engine visibility.

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Content optimization 

If you want to optimize your content, the first step is to understand what your competition is doing. To understand your competitors, use the Ahrefs site explorer to check their SEO score. In the Ahrefs Site Explorer, you can compare your website with theirs, as well as see what keywords they rank for. By comparing your page to theirs, you’ll have a better idea of what works for them and what you need to do to improve your SEO score. 

Technical SEO 

To increase your Technical SEO score, you must optimize your website for speed. The faster your website loads, the more likely it will be ranked well by Google. However, if you’re not a web developer, you may not be aware of the errors that can affect your page’s speed. That’s why it’s important to pay close attention to this section of your report card. Here are some tips to boost your website’s performance: 

User experience 

User experience is one of the most important factors that determine whether a website gets a high search engine ranking. The signals that users send to search engines are called UX signals and include CTR, visit duration and return-to-SERP rate. There are many different ways to measure UX, including A/B tests. In this way, different versions of the website are compared to determine which version gets the most conversions. 

Mobile usability 

Your SEO score for mobile usability can help you understand the impact of different factors on the usability of your website. Mobile usability is critical to conversion rates, and if your page does not load in under three seconds, half of your visitors will leave your website. However, Google does not release the stats for this statistic, so this figure may not be 100% accurate. If you are unsure whether or not your website is mobile-friendly, use a tool that will test your entire site. Paid tools such as SEMrush are also available for this purpose. There are free tools such as Google’s Mobile Usability Report, but they only work for competitor analysis. 

Domain authority 

What is the relationship between SEO score and domain authority? Domain authority is a measure of a website’s overall ranking potential. It is based on machine learning algorithms, which compare a website to all other websites on a scale. Because the system is relative, changes to the algorithm can result in a decrease in a domain’s score. The score is a great way to compare websites and track improvements over time.