What is Email Marketing?
Email marketing is more than just sending messages to your subscriber list. You also need to consider personalization, segmentation, humor, and deliverability. These factors can make or break your email campaign.
Here are some tips to help you create an email campaign that will get your message across. The first step to email marketing success is to get your message to the right person.
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While the word “personalization” may conjure images of personalized greetings or a handwritten note, the truth is that there’s much more to personalization in email marketing than that. While the most basic form of personalization is a customer’s name, more advanced personalization techniques can include referring customers to similar products or services, offering specialized discounts, and building targeted email marketing campaigns.
For example, one Experian study showed that sending personalized emails increased unique open rates by 26% – and even higher in some industries. Personalized emails are important because your customers aren’t giving you their full attention – they’re filtering dozens of messages a minute – and you must show them that you care. Personalization can help you achieve this goal by making your emails appear as if they’re from a real person.
Segmenting your emails is an effective strategy that can improve brand trust. It also helps you understand your target audience better. You can send relevant emails to specific segments of your audience, such as those who purchased a certain product or those who opted out. Segmentation is more sophisticated than simply sorting your contacts by age or gender. It can also help you target your most valuable customers.
To use email segmentation effectively, you can start by defining the characteristics of each segment. For example, you could use data from surveys to determine which kinds of email content are most appealing to different segments. For example, a manufacturing email might be tailored to buyers who have an interest in manufacturing machinery. Other email segments can be based on specific preferences, such as lifestyle and habits. Or you could use quizzes to segment by geography, which is great for sending personalized emails to different countries.
Humor is a great way to add fun to a business email. It can make the recipient smile and increase conversion rates. Customers receive a large number of emails per day, and some find humor amusing. One study by Radicati Group showed that an average customer receives 122 business emails per day.
The key to using humor is to make sure that the content is relevant to your subscriber list and your brand image. Humor should also be a catalyst rather than the primary focus of your email. It should encourage your subscribers to click the CTA (call-to-action) or subscribe to your list.
Email deliverability is an important metric for every marketer. Without it, your marketing efforts are worthless. Deliverability is the percentage of your emails that are received in your recipient’s inbox. It helps you target your audience and gain more customers. There are several factors to consider when measuring your deliverability.
Improving your email deliverability is possible. One way is to use SPF or DKIM. These technologies allow mail providers to verify you as the sender.