What is Google Analytics, and how does it help with SEO?
Basically, it’s a web analytics tool that enables you to track your website traffic and performance. This makes it possible to discover what your visitors are searching for, what they’re clicking on and whether they’re buying anything. Contact us to learn more about tempe seo
You can use it to analyze your website, and even track the results of your advertising campaigns. If you’re using it right, it can help you justify your marketing spend and find new ways to target your customers.
It’s also very useful for tracking user behavior and conversions on your site, so you can make changes based on what works best. You can also run A/B tests, and get data on how different pages perform for different goals.
How it helps with SEO?
Firstly, you need to set up an account and add the tracking code to your site. This process is fairly straightforward, and there are many tutorials online to guide you through it.
Once your tracking is in place, you’ll be able to see your website’s traffic numbers in real-time on the left-hand side of your Google Analytics dashboard. If you’re looking for more information, you can click on the blue box to access more reports and metrics.
You’ll also be able to see how many people are coming to your site, where they’re coming from and what device they’re using. This will give you a good idea of where your most valuable traffic comes from and how to optimize it for better performance.
In addition to the basic traffic statistics, you can also check out the Audience report for more detailed information on your audience. This will include information on age range, operating system, language, and devices they’re using to view your site.
Audience Overview is one of the most important reports in Google Analytics, as it allows you to identify demographics and other relevant statistics for your website. You can also view the percentage of returning visitors compared to new ones, and how long your visitors are staying on your site.
Another essential report is the Behavior Flow, which shows you where your visitors go when they arrive on your site. You can use this to learn where you need to improve and how to entice more people to come back and stick around longer.
Lastly, you can also see which content performs the best. You can do this by viewing the All Pages, Content Drilldown, Landing Page, and Exit Page reports.
There are a number of other reports that you can also view, but these are the most important for understanding your traffic and improving your site’s performance.
Conversions are a key aspect of your SEO strategy, and you’ll want to ensure that they’re working as hard as they can for your business. You can use your conversions data to create goals that match specific pages on your site, so you can tailor the messages you send to your visitors and drive them to take action.