What is included with basic search engine optimization?

Basically, all the fundamental components of search engine optimization make your site easier to find and more relevant to user searches. This includes a technical configuration of your website, content relevance, and link popularity so your pages can be crawled more easily and featured as relevant results toward user searches. 

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Keyword research (also known as SEO keyword analysis) is the first step of the process. It involves identifying the keywords your target audience uses to find what you offer, as well as any other terms they might use to describe your products and services. 

On-page optimization is the second major component of SEO, which focuses on optimizing individual pages for specific keywords that are relevant to your audience. This can include including relevant keywords in the title, URL, and headers of each page. It also includes ensuring that your HTML code is crawlable and structured in a way that search engines can understand. 

Link architecture – External links are the most important aspect of search engine optimization, but internal links also play an important role in improving a page’s relevance for specific terms. Ensure that key pages are linked to relevant anchor text and create an XML sitemap file to help search engines discover and crawl your entire website. 

The final core component of search engine optimization is user experience, which focuses on the way your pages are laid out and the quality of your content. This includes using visuals to capture attention, formatting content so it’s easy for people to scan and read, and providing enough depth and detail to keep visitors engaged.