What is Local SEO? 

Content is a critical component of local SEO 

Local SEO focuses on marketing products and services to consumers in a certain geographic area. This method of marketing incorporates the use of content marketing and local keywords. Every day, people search for businesses and services near their location. These searches use specific keywords, such as the location’s name, or phrases, such as “near me.” As such, local SEO should use relevant local keywords and match the intent of the user. Contact us to learn more about tempe local seo

Local SEO starts with great content. Good content can target mid-sized companies, local events, or landmarks, and can target customers in a specific geographic region. Local content should also include keyword research. This is important because Google interprets content with a slight bias toward keywords. 

An offline and organic approach 

To succeed with local SEO, you need a well-rounded approach that includes both a traditional online strategy and an offline approach. A good starting point is to establish your NAP (name, address, phone number) as crawlable HTML text. This will help search engines like Google display results based on location. However, you should not include images or rely on search engines to crawl images. 

Organic searches are performed by a target audience who are looking for specific answers, products, or services. This audience may want to download PDF guides or newsletters to find information about a particular topic. An organic approach to local SEO will help your website gain brand awareness and increase visibility. It will also create a pipeline of potential leads in the future. Another great thing about organic SEO is that it will capture users who actively search for local businesses. These searches are commonly performed with terms such as the type of business, the city in which the business is located, and “near me”. 

Knowledge Graph 

Google’s Knowledge Graph is an important tool for local SEO, both for on-site and off-site businesses. It allows you to spread awareness about your business by appearing in local searches. You can use this tool to reach potential customers nearby, and you should ensure that your NAP is consistent across all platforms. 

The knowledge graph helps you determine how relevant your content is to your audience. It does this by taking into account the words, metacronyms, and title. This is why content marketing is a vital component of SEO knowledge graph optimization. The goal is to provide your target audience with content that meets their search intent. When writing and publishing content, always make sure to include a catchy title that grabs your readers’ attention. 

Google Business Profile 

If your business is listed on Google, you should make sure to update your business listing. You can do this directly from Google Search and Maps, by visiting the Business Profile page. You can also use this page to make changes to your business listing, such as adding a new phone number or updating your address. However, you must verify your business again to make your change live. 

To make changes, go to your Google Business Profile and click the Edit profile button. Besides editing the information about your business, you can also add a category for the business to appear under. This helps people find your business in Google Search.