What is On-Page SEO and Off-Page SEO? 

Page SEO and Off Page SEO are the two main parts of a website that you can influence to improve your search engine ranking. On-page SEO involves all of the elements on your site that you can control and optimize to increase the rankings of your pages, including title tags, meta descriptions, heading structure, content, and more. 

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On-page SEO is a very important aspect of the online marketing strategy for any business. When done properly, it can help you rank higher in search results and attract more traffic to your website. 

The main goal of on-page SEO is to ensure that your content is optimized for search engines and your website is easy to navigate. You can do this by focusing on things like keyword research, content quality, link building, and more. 

One of the most important aspects of on-page SEO is to optimize your title tags. When Google is searching for content, it uses the keywords in your title tag to determine which pages are relevant to a user’s query. It’s vital to have unique, descriptive title tags that are optimized for a particular search phrase and under 60 characters long. 

Another aspect of on-page SEO is to make sure that your page content is full of 1-3 relevant internal links. These are links that point to other relevant pages on your website, such as blog posts, product or service pages, and landing pages. 

While on-page SEO is a very important part of the overall online marketing strategy for any business, off-page SEO is just as critical to your rankings. Off-page seo is all about the actions you take outside of your website to influence your search engine rankings. 

Having a strong reputation is an extremely important part of off-page SEO, as it helps you build brand recognition and credibility across the web. This is because every time someone mentions your brand name, it shows Google that you are a trustworthy and authoritative business. 

You can also use off-page SEO to encourage people to share your content on social media platforms, which can help you boost visibility and get more people to your website. This is especially true if you are a local business that relies on search traffic for your business. 

A company that specializes in SEO should be able to provide you with an in-depth analysis of your current website. This will help you see if there are any areas that need to be addressed. 

An SEO company should be able to provide you with detailed reports on their efforts and track their performance over time. These reports should include information on impressions, click-through rates, and more. 

Your off-page SEO strategy should be centered around creating valuable content that is worth sharing on social media. This is because social media engagement is a crucial factor for search engines when determining the relevance of a website’s content to a specific query. 

It is also a good idea to work with a company that has experience with your industry. This will help you determine the best tactics for your unique business.