What Is Page Speed and What Role Does It Play in SEO? 

Google is putting a premium on site speed, so optimizing for it is an essential part of any SEO strategy. When done right, it can help improve search rankings, increase traffic, and give your site a better chance of conversions. 

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How to test your page speed and how does it affect SEO?

There are several tools that you can use to test your page speed, including the PageSpeed Insights Tool and Google Lighthouse. These tools all have their own pros and cons, but they all help you to identify how your website is performing. You may also want to look into a performance audit to see what is going on with your website and how it can be improved. 

How to Use PageSpeed Insights. 

The PageSpeed Insights Tool is a great resource for checking your page speed and finding ways to improve it. You can see your score for both the desktop and mobile versions of your website. You can also find a variety of different factors that can impact your site’s loading speed, such as how long it takes for the page to load from the browser to the first meaningful paint. 

A good place to start is by looking at your overall PageSpeed Insights score. Ideally, you should aim to have a score of less than 3 seconds. This is because it is a universally accepted fact that people are not happily waiting for something to load, so they will click the back button and go somewhere else. 

You should also check your PageSpeed Insights score against the industry benchmarks for page speed, as well as Google’s own recommendations. These are helpful in understanding what is needed to reach your target page speed and can help you decide if you need to make any further changes to your website. 

Page Speed is a ranking factor in Google’s algorithm since 2010. It is used to rank pages based on their load times and how quickly they respond to user requests. 

Google is now using Page Speed as a mobile-first ranking factor, meaning it will be more important than ever to optimize your page speed for mobile devices. This is a significant change to the way that search engines will be ranking your website, and it should not be ignored. 

SEO is a complex and time-consuming process, but it can pay off in the long run. The goal is to create high-quality content, make sure that your site and pages are optimized for Core Web Vitals standards, and aim for that all-important top spot in Google. 

When it comes to page speed, it’s easy to fall into the trap of thinking that it’s all about how fast your site loads. However, the truth is that there are many other important factors to consider. 

The most important factor is how quickly your pages respond to user requests. This is known as the time to first byte, and it can have a huge impact on how your page ranks in search results.