What is schema markup, and how does it impact SEO? 

Schema markup is a way to add structured data to a web page that helps search engines better understand the information contained on the page. The data can include information such as links, images, videos and more. Contact us to learn more about tempe seo

Google uses this structured data to create features for searches such as rich cards, rich snippets and knowledge panels. These features appear on search results pages and can significantly increase the number of clicks a website receives. 

There are many ways to implement schema markup, but they all require a little knowledge of SEO and code-heavy markup. The most common and beginner-friendly way to add schema markup is to use a plugin or CMS that includes a set of markup types. 

However, if you do not have a website or marketing platform with an easy to use plugin, you will need to learn to code in order to add structured data to your site. Luckily, there are a variety of tools and plugins that make this process as simple as possible. 

One of the most common methods is to use a tool like Structured Data Markup Helper that allows you to choose from various data types and enter your page URL to begin tagging it. The tool will then generate the HTML code for you to use on your website. 

Once you have completed the tagging, you can then test it to make sure that the markup looks the way you want it to. The Structured Data Testing Tool will highlight any errors and show you what the changes will look like on your page. You can then make changes and updates if needed until you are satisfied that the markup is as you wanted it to be. 

In addition to helping search engines understand your content, there are also a lot of other benefits to adding structured data to your site. First, it can improve your ranking on SERPs by increasing the likelihood of appearing as a rich result on the search engine results page (SERP). 

You will also be able to boost your website’s visibility in Google Image Search, where more than 22.6% of searches are made. This can lead to a significant increase in traffic and brand awareness. 

Another benefit of adding schema is that it can help you appear in Google’s Knowledge Panels, which are a great way to get your brand’s information in front of people who are actively searching for you. These panels are displayed alongside the normal results in Google’s SERPs, and can be a great way to promote your brand and product. 

It can also improve your conversions by making it easier for users to evaluate your site and its products. In fact, it has been shown that displaying reviews can increase sales by as much as 20%. 

Finally, schema can be used to help you rank higher in mobile SERPs as well. This can be especially important for businesses that have an online presence in the mobile space.