What Is SEO All About? 

Regardless of the industry, you’ve probably wondered “what is SEO all about?”. Using a combination of keywords to increase website traffic is essential, but there are other factors to consider as well. For example, 50% of searches are unfinished, and the vast majority of those results are long tail keywords. In addition, in 2021, 56% of internet traffic will come from mobile devices. And although the majority of internet traffic comes from search engines, 90% of website visitors come from non-organic traffic.

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Keywords 

It used to be that SEO was all about keywords. Keyword stuffing was the practice of repeating the same keyword over on a website. This included the title, meta description, header, footer, and so on. Google is becoming better at understanding complete queries and so putting keywords in the title may not be as important as it once was. Choosing the right set of keywords is essential for a website to rank well. 

On-Page SEO 

On-Page SEO refers to the process of optimizing web pages and the way they are displayed. The process consists of aligning elements on the page with the keywords you want to rank for. Some common mistakes that people make when on-page optimization are omitting keywords, duplicate content, and broken links. To avoid these mistakes, here are a few tips for on-page SEO. Make sure all your pages have relevant content and don’t use overly long or short URLs. 

Link building 

You may be wondering, “What is SEO all about?” The short answer is, that it’s link building. But, link building isn’t all about getting links from any website. It’s only beneficial if you know where to plant your seeds! And, it’s best to use quality content to attract natural backlinks. Read on to find out how to build links that will boost your search engine rankings! 

Landing pages 

SEO landing pages should target distinct products or variations of similar keywords that have healthy search volume and customer demand. Each page should be between 1,000 and 2,000 words long and cover at least five subtopics. To get the most out of your pages, consider creating buyer personas and including five to 10 common FAQs. After all, the goal is to convert as many visitors as possible, not just make money. To get the best results from SEO landing pages, make sure to optimize your content for both the search engines and your visitors. 

Paid search 

The concept of paid search has many benefits. First and foremost, it allows for the tracking of campaigns and the users who click on them. The data provided by this method can be used to plan future campaigns and optimize website content based on the results. Paid search is one of the only forms of digital marketing that allows you to track your campaign and measure the effectiveness of your ad copy and keywords. Unlike organic SEO, paid search allows you to see ad performance immediately and see whether it’s generating the best results.