What is SEO worth to my company?

Most small and local businesses know that search engine optimization can be a valuable tool for their business. However, they have questions about how effective it is and whether it even generates sales. Contact us to learn more about seo consultant in tempe

1. Are people searching for your products or services?

If the answer to this question is yes, then SEO is definitely worth investing in. It can bring in new customers and increase your customer base. You might be able to convert these customers into paying customers.

2. Are potential customers using specific keywords to find your business?

If you are a plumber in Chicago, for example, then you might want to use keywords such as “plumbing in Chicago” or “Chicago plumbing.” You can plug these terms into a keyword research tool to see how often they are used. 

3. Are these keywords relevant to what you offer?

If a potential customer types in “plumbing in Chicago” and then clicks on your website, you have a high chance of getting their business. You may be able to win them over with a great price, service, or both. 

4. Do you have a good user experience?

If users can find what they are looking for in fewer clicks, then you have a higher chance of ranking well on SERPs (search engine results pages). That’s how Google and other search engines are evolving to provide users with the answers they need at the point of need.

5. Establish your brand as an authority on a topic in your industry or field.

In order to be an authority on a topic, you must provide your customers with the information they need in a way that makes sense and is easy to understand. Developing this authority can take time and effort, but it’s important to do so in order to build trust with your audience. 

6. Do you need to update your content regularly?

While this might seem obvious, many marketers have forgotten that keywords change frequently and are subject to Google’s algorithm updates. If your site isn’t updated frequently, it can drop in rankings and lose visibility quickly.

7. Do you have to pay for search engine optimization?

While you may be tempted to think that you can do all of your own SEO, it’s important to remember that this is one of the most expensive digital marketing channels. There are a lot of factors that go into making SEO a successful strategy for your company, so it’s best to hire someone who has a deep understanding of the process and can deliver a solid ROI. 

As an added bonus, you can also save time by hiring an SEO agency. This will help you focus on your core business while they are taking care of the nitty-gritty of boosting your website’s visibility in search engines. Plus, you’ll be able to see the progress your website is making as you see new leads coming in, new conversions, and sales.