What is a Search Engine Result Page (SERP) in SEO? 

What is a Search engine result page (SERP) in SEO? This is the list of websites that show up when someone searches for a topic. It consists of two sections – sponsored ads and organic results. The first two appear in the order of relevance. The websites that appear first are usually the most relevant and SEO-friendly. Some SERP elements are paid, while others look like organic results, but are only labeled as such.


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Search engine results page 

A SERP (search engine result page) is the web page that users see after they type in a search term. The page includes a link to the web page, the title of the article, and a brief description of its content. The results are displayed based on the search query and may include a website that has been manually added or paid to be listed. The highest ranking hits will typically contain the most relevant information, while links that appear further down the list are not necessarily as relevant. 

Shopping Results 

If your product is a black hoodie, you might be wondering how to use Google Shopping to improve your ranking in organic search results. Google Shopping is a tab at the top of search results that displays product images, descriptions, seller information, and possible starred reviews. Clicking on a product link in Google Shopping will take a customer directly to the merchant’s website. Google Shopping works by using a similar mechanism to other paid ads: potential customer types in the product name in Google. The results page will display a paid ad with the picture, name, description, price, and possible starred reviews of the product. These ads can be shown in a scrollable carousel on the search result page, allowing the shopper to browse the products. 

Knowledge cards 

A good way to rank for a specific query in Google is with knowledge cards. Knowledge cards come from the knowledge graph database maintained by Google. Unlike other search results, knowledge cards will only display if they relate to the query. Because knowledge graphs are dynamic, they will only appear when they are relevant to the query. Knowledge cards can be related to entities in a knowledge graph, such as a location. Knowledge cards can contain additional information about a subject, such as images. 


In addition to internal links, Google also considers your site links priority and traffic to determine which to include on your website. You can help Google choose which of your site links to include in search results by creating a sitemap. Internal links are an essential part of SEO but are often overlooked. Sitelinks from internal pages should be optimized to receive high Google rankings. Here are some tips to help you optimize your internal links:  

Paid results 

Paid results in SEO are paid placements of ads on search engines. They increase website traffic, improve rankings, and build brand awareness. Paid results are generally more expensive than organic traffic, but they can help offset marketing expenses. Here are the benefits and disadvantages of paid search. Let’s examine them together. Paid Search is a Great Marketing Opportunity.