How to Get a Featured Snippet in a Search Engine Results Page (SERP)?

A search engine results page (SERP) is a page that displays results when a person uses a keyword or query. It contains a mix of organic and paid results, as well as features known as SERP snippets. Google calls these features to search result features or rich results, and they help visitors to understand what they are getting when they click on a search engine ad. Both organic and paid results are listed by a search engine algorithm.

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Featured snippets 

Getting a Featured Snippet on a search engine result page is a powerful way to boost traffic to your site. Typically, a featured snippet has twice the clickthrough rate as the top-ranked URL. But Google doesn’t let you manually select the featured snippet – they automatically determine which pages are the most likely to answer a searcher’s question. However, there are several ways to increase your chances of appearing in this position. First, brainstorm possible questions related to your niche. If this isn’t possible, use a tool like Serpstat’s Search questions to help you figure out what common queries are in your niche. 

Page title 

It’s very easy to get a page title in the SERP snippet, but what should you put in it? In many cases, Google will make up its title based on internal links and HTML markup. Instead of a page title, you should use a heading tag. Here are some things to keep in mind. A page title is only displayed once, so make sure it’s relevant to your content. 

URL 

When you are looking for information on a specific topic, you may be able to obtain the URL of the SERP snippet by copying the URL from the results page. However, copying the URL from the results page may be difficult, as it might not provide the exact information. Therefore, it is important to know how to write a good URL that is well-presented. There are several ways to accomplish this. 

Character limit 

The character limit for your meta description has increased to 320 characters, giving you more room to be creative and boost your conversions. According to Search Engine Land, Google’s change to the meta description character limit has doubled the length of a typical description, from 160 to 230 characters. This is a substantial increase and will significantly boost your chances of converting visitors. But what exactly is the new character limit? 

Schema 

Having a schema on your site is crucial if you want your website to rank high in search results. Google gives more weight to pages with structured data, and you should try to emulate this. For the most part, it is possible to create one for free. You will just need to follow some guidelines. Fortunately, there are several helpful tools out there that will help you create schema on your website.