What Is Structured Data For SEO? 

There are two types of data: structured and unstructured. Unstructured data is typically qualitative, while structured data is primarily quantitative. The former can be difficult to analyze, and it requires a large amount of storage space. The latter is more manageable because it provides search engines with a standardized signal about what a piece of information is about.

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Structured data 

Structured data is important for SEO, as it helps search engines understand your website better. This type of data allows you to rank highly in search results, which can lead to more traffic to your website. Structured data also makes your content more easily visible to search engines, such as Google. This data is easily added to your website and can be added by even beginners. 

Structured data is code that is inserted on web pages. It helps search engines understand the content of your website and serve it to the right search queries. It also provides search engines with rich snippets. The data is created using a schema, which is a standard format for describing how your website is organized. The schema defines the format of each column and header row, and it also specifies any constraints that must be met for the data to be valid and readable. 

Schema markup 

Using schema markup on your website can help your website perform better in search results. This technology allows search engines to infer the meaning of a query and rank pages based on their relevancy. It helps improve the performance of your website by giving search engines new facts and context about your content. 

There are many ways to use schema. One of the most common uses is to display reviews. This makes your product or service stand out from your competitors. Adding reviews to your page is an excellent way to increase your page’s authority in Google. It also creates a trust signal. 


Creating structured data for your website is not as hard as you might think. It is a relatively easy process that can make a big impact on your SEO. However, you should be aware of the risks. Incorrectly formatted structured data can cause your rankings to drop and can make snippet information inaccurate. Google can help you avoid this issue by displaying a side-by-side comparison of your page and detected structured data. 

Using structured data is crucial for SEO, as it allows search engines to better understand your website and provide better results. There are three main types of structured data that search engines use to serve results, namely Microdata, RDFa, and JSON-LD. 

Schema vs unstructured data 

While both types of data are important for SEO, there are some differences between structured data and unstructured data. For example, structured data is easier to analyze and store than unstructured data. Unstructured data is usually used in emails, voice notes, and pictures, but its content is undefined and difficult to interpret by search engines. 

Structured data, on the other hand, communicate better with search engines. It helps Google better understand and serve results, such as rich snippets and knowledge graphs. While your content tells search engines what your site is about, schema tells them how to interpret it. Specifically, it identifies relationships between concepts and entities. 

Google’s ranking criteria 

Structured data is an increasingly important aspect of SEO. Google is making more use of it to understand how people search for information. If you’re unsure of what it is, it’s a markup language that helps search engines understand a website’s contents. By 2020, search criteria will be based more on real-time user experiences than past search results. 

Search results for a chicken pot pie will display a recipe, nutrition information, and further information on the product. These are called rich snippets. Each SERP is different, and each includes rich snippets and the Knowledge Panel.