The Definition of a Long Tail Keyword 

A long tail keyword serves the searcher’s intent and is low in competition and search volume. Long tail keywords are also easier to rank for. Let’s examine some ways to optimize your long tail keyword. First, include a link to your website or a photo of your logo.
Second, you should include a regular feature such as a survey or a series of questions with a summary of the problem and solution. Third, you can create a blog post with the same content, including a description of the problem and a solution. Usually, long-tail keywords come from actual explanations from customers.

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Long-tail keywords serve searcher intent 

When used appropriately, long-tail keywords can help you optimize content and attract more relevant visitors. You’ll be able to meet the needs of your customers and attract new business by better understanding their search intentions. This can be achieved by using real-world examples in your content. For example, you could include case studies, event results, actual questions from customers, and consumer/blogger spotlight features. Many consumers and businesses love to share their experiences. In addition, you can keep a running list of positive feedback from customers and contact them at least one time per month to ask what they thought. 

Long-tail keywords are also important for your advertising and website copy. They can be used throughout your site, even if you don’t optimize for them everywhere. However, it is not SEO-healthy to optimize for the same keywords all the time. Hence, it’s a good idea to make a list of potential long-tail keywords and use them throughout your site. 

They have a low search volume 

The best way to reach the right audience is through long-tail keywords with low search volume. These keyword phrases are not as popular as high-volume keywords, but they can target the right audience. To find these keywords, try utilizing Google’s “People Also Ask” feature. This feature shows you how often a particular long-tail keyword is searched for. You can also find suggestions for long-tail keywords in the Related Search results. Another way to find long-tail keywords is to use a keyword research tool such as “Ask The Public.” This tool generates question-focused keywords from a large database of questions that people have asked. 

In addition to the low volume, long-tail keywords can have higher conversion rates. The search volume of “high heel shoes” is high but there are only 6,600 searches per month for this term. This shows that this query is not very specific and the intent of the searcher is not clear. Using long-tail keywords makes it easier to create landing pages that are relevant to the searcher’s intent. 

They have low competition 

Long tail keywords are keywords that have a low search volume and low competition. These are keywords that are longer than the “head terms” that are often suggested by search engines. 92% of all search terms are long tails, and competition for them is much lower than for the “head terms.” These keywords are great for websites that are targeting a highly specific niche but don’t have a huge budget. 

To find long tail keywords, conduct keyword research. Focus on finding phrases that contain more than 4 phrases. These keywords have low competition and high intent. Dedicated keyword research teams can find these hidden keywords. 

They are easier to rank for 

The first benefit of long-tail keywords is their low search volume and lower competition. They’re more likely to generate targeted traffic that’s more likely to convert. By targeting a specific intent, these keywords attract searchers who are already in the buying mindset. As a result, they’re also easier to rank for. 

Long tail keywords also help you optimize your content by attracting more relevant visitors. This helps you meet their needs and bring in more new customers.