What is the importance of video length in video marketing for SEO? 

The Importance of Video Length in Video Marketing for SEO. 

When it comes to video marketing for SEO, the length of your videos is incredibly important. The right length will make your content more compelling, meet your viewers’ expectations, and help support your business goals. Depending on your video marketing goals, the optimal length may range from a snippet of just a few seconds to a full clip that runs as long as ten minutes or more. Contact us to learn more about tempe-seo.com

Short Video Sales Videos for First-Time Prospects.

There are a few key things to keep in mind when making your next online sales video. For starters, your target audience should be able to easily see and understand what your product or service is all about in the first few seconds. In most cases, a video should be about 40 seconds in length, which is about enough to grab their attention and convince them to find out more. 

Another important factor to consider is what platform your video will be hosted on. Different platforms have different length requirements. Instagram is a great place to host short product discovery videos, as consumers scroll quickly through Instagram’s photos and videos. YouTube has a slightly higher maximum length for their video ads, which can be up to 30 minutes. 

Generally, longer video content works best when telling a story or creating an entertaining experience for your customers. TED talks, debates on industry topics, and in-depth case studies are all examples of long-form video content that engage viewers on a deeper level. 

While it may seem counterintuitive to create longer content for the purposes of generating more sales, the truth is that long-form videos can actually convert better than short-form videos. Viewers who watch long-form videos develop trust in your brand, which can translate into conversions at a much higher rate than those who watch short-form videos. 

In addition to the length of your video, you should also be mindful of how it will appear on the platform where it’s being viewed. In many cases, videos that are too long may take up too much screen space and distract from other content. That’s why it’s important to know where your audience hangs out so that you can produce the perfect amount of video for each platform. 

Social Media and Mobile Users: A Shorter Video Is Often More Effective.

If your video is being viewed via social media, the length of your video should be tailored to your audience’s penchants. In most cases, short-form video is best suited for Facebook and Instagram, which are popular channels for sharing videos that people are likely to watch on their mobile devices during the day. 

It’s important to be careful not to make your videos too long, as most people will stop watching after about 10 seconds, and it can be difficult to keep a viewer’s interest in a two-minute video when they’re trying to browse through other content on their phone. If you’re using a sales video on your website or in an email blast, however, it is okay to include a bit more length than what you would for a social media video, as long as the video does not overwhelm users with too much information.