What is the Website Bounce Rate? 

A high bounce rate is bad for SEO. You want to keep your bounce rate below 80%. You can also try to lower the rate by adding a call to action, if possible. A good bounce rate for retail and service sites is about twenty to forty percent. Depending on your industry and website content, a lower bounce rate is better than a high one.

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A high bounce rate is bad for SEO 

If your website is having trouble retaining visitors, your bounce rate is probably high. This can be indicative of many problems, including poor content or relevancy. A high bounce rate can also be indicative of a poor navigation system or web page design. Ultimately, a website with a low bounce rate will be better able to serve its audience and rank higher in search engine results. 

High bounce rates are common among single-page websites, where the purpose of the visit is to view a single page. Since these sessions do not continue, it’s difficult to calculate how long a visitor stays. High bounce rates are best avoided on sites that require a visitor to view multiple pages. 

Can be measured by the device 

Bounce rates vary depending on the type of website. A retail or eCommerce website should aim for a bounce rate of 25-40%, while a blog should aim for 65-90%. However, the behavior of visitors varies wildly, and a website’s bounce rate should not be used as the sole indicator of its health. 

Many factors influence bounce rates, including the type of website, industry, and design. Even a high bounce rate may be a good sign for a website in certain circumstances, but it’s important to remember that it only gives an idea of how well a website is performing. There are other metrics to take into account to understand the behavior of visitors and how to improve them. 

Can be reduced by a call to action 

A call to action is one of the most important elements of a website. This is because it can help attract the right people to your site. For example, if you are selling iPhones, your call to action should be relevant to their purchase intent. Moreover, it should be prominently displayed. By doing so, you will be able to reduce your bounce rate. 

The first two seconds are crucial for users to decide whether or not to stay on your site. This is why the first part of the page should describe your product and your call to action. If your call to action is not relevant to your visitors’ intent, they will not be likely to buy from you and will bounce. A good call to action should be simple and clear. 

Impact on SEO 

Google uses a variety of factors to determine where your site should appear in search results. However, your bounce rate isn’t one of them. It’s the time spent on your website that matters. A high time on page means that your content is engaging. While Google doesn’t use bounce rate as a ranking factor, it does monitor pogo-sticking or users who return from a search result and visit another website. If your site has a high bounce rate, this can hurt your rankings. 

A high bounce rate is an indicator that your website is not engaging your visitors. While they may have found what they were looking for, it doesn’t mean they’re engaged and will stay on your site. Instead, they’ll move on to another website.