What role do keywords play in video marketing for SEO?
Video Marketing For SEO Best Practices – Part 2.
Keywords are critical to ensuring your video is found online. They can help you rank highly in search results and drive traffic to your website or YouTube channel. Contact us to learn more about tempe-seo.com
In order to be effective, your keywords need to be relevant and focused on what people are looking for. Use keyword research tools to find terms that are relevant to your business and include them in the title, description, and captions of your videos.
A well-optimized video can drive more traffic to your site than any other type of content. It can also boost your brand awareness and increase engagement.
Video Marketing SEO Best Practices – Part 1.
Before you start shooting your video, it’s important to identify the topics and keywords that are most relevant to your business. This will help you focus your content and avoid creating boring or overly promotional videos. It will also help you create videos that connect with your audience and build trust.
Make a list of keywords that are relevant to your business and brainstorm ways to use them in your video. It’s a good idea to write down a few different search topics and then conduct your own searches in order to discover what keywords are most common and how much competition there is for those terms.
Next, you need to consider how many times the keyword is used throughout your video. It’s best to focus on using the keyword at least three times in each segment of your video.
If you use the same keyword twice in one video, it can be difficult to get it ranked high enough on the search engine results page (SERP). In addition to optimizing your video with the right keywords, it’s also essential to ensure that the texts associated with your video are keyword-optimized.
Video Transcripts & Captions.
If your video is longer than 15 minutes, it’s important to provide viewers with a transcript. Adding video transcripts not only makes it easier for search engines to index your videos, it also helps viewers understand your message more clearly.
You can also add a link to the transcript in the video description for more visibility. It’s also a great way to encourage viewers to share, like, or comment on your videos, which can increase your overall video engagement.
Create a Thumbnail for Your Video.
The video thumbnail is what people see when they’re searching for your video on Google and YouTube, so it’s crucial to make a strong first impression. It’s similar to a cover for a book or the homepage of your website, and it needs to be compelling and relevant.
It’s also essential to create a high-resolution image for your video’s thumbnail. This is a crucial step for your video’s SEO, as Google uses images to determine the ranking of your video in image searches.
Don’t forget to incorporate the keywords you’ve chosen in your file name and image alt tags. This will give search engines a better understanding of your content and will increase the likelihood that your video is indexed and viewed by non-English speakers.