What role does keyword research play in an SEO expert’s work? 

Keyword research is the process of finding keywords or search queries that are relevant to your business and that people are actually searching for. By identifying the terms that your audience uses to find solutions to their problems, you can create content that speaks directly to them and helps them move closer to making a purchase. Contact us to learn more about tempe-seo.com

Using the right keywords in your content and optimizing pages for them will ensure that you rank higher in SERPs, which in turn will drive traffic to your site. In the long term, this will increase your conversion rate and revenue. 

However, there are many factors to consider when conducting keyword research. You must balance traffic potential, keyword difficulty, and business potential to find the right mix of terms that will drive value for your business. 

The first step in the keyword research process is to brainstorm a list of terms that are relevant to your business. You can do this by examining competitors’ websites, looking at industry publications, and even asking your customer-facing colleagues what types of words or phrases they use when describing the types of products and services you offer. 

Next, you’ll need to determine the search volume for each term. You can do this by entering the terms into various keyword research tools and analyzing their monthly search volumes. It’s important to remember that not all keywords are created equal, so be sure to prioritize high-volume terms that are relevant to your business. 

Finally, you’ll need to determine the level of user intent for each term. You can do this by mapping the terms against the so-called buyer’s journey, which outlines the different stages people go through before making a purchase. Generally speaking, higher-volume terms deliver ‘browsing’ traffic at the top of the funnel, while lower-volume terms tend to deliver users who are ready to buy. 

Once you have a list of keyword terms, it’s time to start narrowing them down based on their relevance and user intent. You can do this by combining similar terms into topic buckets, or by assessing their match against the competitor’s domain authority. By doing this, you’ll end up with a list of the best keywords for your content and site. 

Keyword research is a vital part of any SEO expert’s workflow. By following the steps outlined above, you can identify the keywords that are most relevant to your business and create a strategy that will allow you to rank higher in search results. By implementing the correct keywords in your content, you can attract more qualified visitors to your website and ultimately increase your conversion rates and revenue. If you need help with your keyword strategy, contact us today! We would be happy to discuss our services and see how we can help you achieve your marketing goals. Our team of experts has years of experience helping companies in a variety of industries, so we have the skills and resources to help you get the most out of your online presence.