What to Look for in a Good SEO Company?

If you’re looking for a new SEO agency, it’s important to know what to look for. This will help you narrow down your search and ensure that you are choosing a firm that is the best fit for you. 

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Clearly define your objectives and goals

It’s crucial to establish clear, concrete, goals for the SEO process. This will ensure that you and your agency are focused on the right outcomes and will keep the relationship moving forward. 

Creating a comprehensive, written plan will also help you focus on the areas of your website that need attention and allow you to measure the progress of your efforts. The plan should outline the scope of work, deliverables, and communication channels for the SEO agency to work with you on. 

Onboarding and Discovery

The best agencies will take you through a detailed onboarding process. This typically includes a discovery call or meeting where they talk to you about your business and how they can best serve you. During this conversation, they should share their insights and recommendations about what needs to be done for you to achieve your goals. 

Case Studies and Performance

A good agency will have case studies that show their results, both current and past. This will give you a sense of how they have helped other businesses reach their goals. 

Ethics and Integrity

A great company should always act ethically and be honest about its work. This is especially important with SEO, where shady practices can lead to penalties from search engines like Google, which can negatively impact your site’s rankings and cause you to damage in the long run. 

Experience and Performance

The length of time a company has been in business is an indicator of its ability to provide quality services. Companies with extensive experience can help you achieve your goals quickly and effectively because they’ve been able to work with many clients over the years. 

It is also important to ask about their experience in a variety of industries. Some companies may perform better in one industry than another, so you should consider this when reviewing their previous work. 

Lastly, make sure to ask for proof that the company you are considering has a track record of successful projects. This can include references, case studies, client testimonials, and online reviews. 

This will help you ensure that the company is a great fit for your organization and will be able to drive your business towards success. 

Realistic Offerings and No Guarantees

When an SEO agency says that they can guarantee a certain place on Google or a particular number of visitors to your site, it’s important to understand that no agency can promise those results, as this is beyond their control. This is due to the fact that Google’s algorithms change regularly and no agency can predict exactly how their strategies will be reflected in SERPs. 

It’s also important to find out if the agency offers a free SEO audit. If they don’t, you should be suspicious because this could mean that they aren’t providing you with the highest level of service possible.