What’s On-Page In Search Engine Optimization (SEO)?
Search engines use on-page SEO to rank pages for search queries. It involves optimizing your page-level elements like title tags, heading structure, content and search intent to increase organic traffic.
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1. What are the main keywords I want to target?
You should try to use your primary keyword as many times as possible within your page’s copy. This helps search engines understand your topic, and it signals to users that you are a relevant source.
2. What are the other terms I want to include?
You can also add LSI or semantic keywords to your page’s copy, which helps Google understand the full topic of your page. This will help you rank for both your primary keyword and other relevant keywords.
3. How do you plan to write the copy?
Writing quality content that is useful for people, easy to read and unique is the most important factor in on-page SEO. It also needs to be relevant to a user’s query and answer their questions.
4. How can I incorporate images in my content?
Using high-quality images will make your content easier to digest. They can break up long blocks of text and provide contexts, such as for complicated processes or difficult-to-describe features.
5. How can I include product information in my content?
Product details are very important to people looking for a specific product. This can include product name, description, size and price. This can help visitors decide if the product is right for them.
6. How do I link to other pages on my website?
Internal links are a great way to link to the other pages on your website. They can help visitors find what they’re looking for on your site, and it will also help search engines crawl your site more efficiently.
7. What is the process?
When deciding on an SEO company, make sure they articulate their processes and explain how they will implement those processes for your website. SEO is a constantly changing industry and there’s no one-size-fits-all approach to it, so you need to choose a company that will be able to customize their services to your needs.
8. What are your SEO goals?
Your SEO goals should be a few things: growing your business, getting more leads and conversions or boosting sales. Each of these goals will have different priorities, so you need to make sure that the SEO company you choose can meet each of your goals in a way that’s best for your business.
9. How are you going to measure your success?
The best way to measure your success is with a set of metrics. These will give you an idea of how successful your SEO efforts have been and will allow you to track the results of your work.
10. What are the tools you use?
The best SEO companies will have a variety of tools that they use to monitor and report on your SEO progress. This will allow you to see what is working and what isn’t so you can adjust your strategy to improve your performance.