What is On-Page SEO?
On-page, SEO is a process of optimizing web pages to improve search engine rankings. This includes optimizing headlines, HTML tags (title, meta, and header), and content. This is a crucial part of an effective SEO strategy as it helps search engines understand your website and its content. Contact us to learn more about https://tempe-seo.com
Using keywords effectively in your on-page seo is the key to ranking well for certain terms. The best way to do this is to incorporate your primary keywords on every page, whether they are h1> headers or a blog post, as well as using them in the copy and images on the site.
The right keywords can make a difference between a web page attracting new visitors or not, and that is why it is so important to use the most relevant ones. The most relevant words will help search engines determine what your page is about, and that can lead to more traffic, leads and conversions.
A good rule of thumb is to incorporate keywords 1-3 times in the first 150 words of a piece of content, but that should not be considered a requirement for all pages. For example, a homepage would likely have more keywords than a product page, and an overview of your company’s services would likely not need them.
Another important element of on-page SEO is to create a strong value proposition for each page. Your value proposition should be based on your target audience, so that it resonates with them and helps them find what they’re looking for more easily.
One of the most popular ways to do this is through the use of internal links. These are links that are placed throughout your content that lead to other relevant pages on your website. This will help your SEO by directing readers and search engines to different parts of your site, while also encouraging them to stay on your website for longer periods of time.
While some may consider this a waste of time, you’ll be surprised by how many people actually end up reading your content once they click on a link that brings them to another section of your website. Plus, it’s a great way to build trust and authority with your potential customers.
On-Page SEO is a critical aspect of an effective SEO strategy, and it can be a daunting task for even the most experienced marketer. But with the right strategy, you can achieve amazing results in no time.
Here are some of the most common on-page SEO strategies that we use to increase your online presence and boost your visibility in the search engines:
Page titles:
The page title is a major element of on-page SEO, and it can be a significant factor in determining how well your page ranks for specific keywords. It is also a highly competitive space, so it is important to make sure you get your page title optimized.
Adding relevant anchor text:
When you add internal links on your site, it is essential to ensure that the words you are linking to have a natural flow. This will give search engines the impression that your content is relevant to the link and can help you achieve a higher ranking.