Micro Conversions Are Little Wins That Lead to Macro Conversion 

Macro conversions are the final steps in an e-commerce process that generates revenue. They happen when visitors complete their purchases and pay online. These conversions include things like buying goods, signing up for an account, or subscribing to a service. 

(Looking for “search engine optimization cost“? Contact us today!)

Micro Conversions Are Little Wins That Lead to Macro Conversion

While macro conversions are the main way that an e-commerce site earns revenue, they don’t always come first. In fact, many people don’t even make their first purchase on a brand’s website until they engage with multiple micro-conversions. 

These micro-conversions can be as simple as creating an account, reading blog content, or completing a survey. These are important steps that demonstrate a potential customer’s intent to buy and show that they are ready to commit to buying your products or services in the future. 

Aside from these macro and micro conversions, there are other milestones along the customer journey that must be tracked to ensure that your brand is achieving its overall sales goals. These process milestones can be used to analyze the user’s experience on your website and to optimize your marketing campaigns for better conversion rates. 

In addition, you can use these milestones to evaluate your customer service, blogging content, and other brand or campaign efforts. These processes can be evaluated by tracking page views, time on site, referrals, and other metrics. 

eCommerce websites are designed to help customers find, purchase, and deliver their products quickly and easily. These sites offer several benefits over traditional brick-and-mortar stores, including increased market reach, lower shipping costs, and more precise data for forecasting sales. 

Tracking these micro conversions can also help you understand how well your product pages are working for your customers and determine if you should invest more in them or other parts of your website. For example, you may notice that a more prominent “save for later” CTA yields better checkout rates than an equally prominent “add to cart” button. 

Another micro conversion that is often overlooked is using your website’s search function. A properly-designed search bar is a sign that users trust your brand and are looking for something they want to buy. Having a good search bar on your website is one of the best ways to get more traffic to browse through product pages, which can ultimately lead to a macro conversion. 

Macro and micro conversions are important to track for any digital business. However, they are especially crucial for e-commerce websites since they are the primary path to the ultimate goal: selling something. 

Using micro conversions to increase your macro conversion rate can be tricky because it’s difficult to know which changes will be most effective in generating revenue. You’ll need to carefully segment your audience and focus on those micro conversions that have the most impact on your macro conversion rate. If you’re not sure what to prioritize, try a quick A/B test on your micro conversions.