Why Are Authors Afraid of Video Marketing? 

If you’re an author, video marketing may seem like a daunting prospect. The cost of equipment, editing software and even a platform for delivering your videos can be intimidating. However, there are many ways to use videos to market your books and create a brand that will help you grow your platform.

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Videos are one of the fastest-growing marketing channels, and it’s no surprise. People are 10x more likely to share, comment and engage with a video than with a blog post. Plus, YouTube is the second largest search engine in the world, and 55% of consumers watch online videos every day. 

A good video can be powerful and transform the way your readers think about your products and services. It can also help you build trust with your customers and increase repeat purchases. 

It’s a good idea to focus your video content on topics that matter to your audience but don’t make the mistake of overthinking your video marketing strategy. You want to make sure that your messaging matches the tone of your other marketing materials. 

The story of your video should be a narrative that aligns with your brand and elicits an emotional response from the viewer. This will help you trigger subconscious impulses that influence buying decisions, according to Harvard professor Gerald Zaltman. 

Your story should include a protagonist who has a goal, conflict, quest and resolution that aligns with your product or service. It should also delve into how your product or service solves a problem or fulfills a need that your target demographic is facing. 

When creating your video, keep the following in mind: It should be visually appealing with click-worthy thumbnails and text overlay throughout. It should also be a good length and contain a strong CTA message. 

You should make sure your video is embeddable on your website and can be found in search engines by adding relevant keywords to the description. This will boost your SEO and get more exposure. 

Ensure your video is optimized for both desktop and mobile devices. This will improve your chances of being found in search results and will also boost the time spent on your site, which is a great signal to Google that your website has quality content. 

Video is a great way to show off your book and introduce your audience to the characters in your story. It is a unique way to showcase your talents and skills, and it can help you stand out from the crowd. 

It can be a daunting prospect to start a video marketing campaign, but there are many ways to overcome your fear and get started. First, take the time to learn more about the different types of video marketing and how they can be used to promote your books. 

It is also a good idea to work with a professional video production company that has experience in video marketing to ensure your videos are successful and will deliver results. The process of creating a video can be long and challenging, so it is important to partner with someone who can help you get the most out of your efforts.